Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Erik is the Chief Marketing Officer at AWeber where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.

Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

I hear all the time that “Email Marketing is dead!” That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program…

Episode 333 – Becoming A Thought Leader By Doing Good with Warren Whitlock

Warren Whitlock has been pushing into the future for decades. Producing New Media content since 1969. Online since 1981, Selling online since 1986. Wrote the first social media book about Twitter in 2008.

Now helping businesses understand how the world will change even faster, and how to profit in this hyper volatile world. Warren is an advisor to leading edge companies and those that want rapid growth. A leading influencer in blockchain, martech, solar energy and health tech.

Episode 332 – How Can You Influence An Audience Better… Opinions or Story?

I always say we have three jobs no matter what your position is and what kind of business you are in… the “Sales”, “Marketing”, and “Customer Support” business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms… Opinions and Story.

They are defined like this:

Opinion – “a view or judgment formed about something, not necessarily based on fact or knowledge”
Story – ” an account of past events in someone’s life or in the evolution of something”
In this episode, we will discuss both and how they can affect your being perceived as a Thought Leader. Both have a place in business and both have certain powers of persuasion that can make a big difference in the areas of  “Sales”, “Marketing”, and “Customer Support”.

Episode 331 – Podcasting Metrics and Statistics with Mike Dell of BluBrry

Mike Dell is the Customer Support Coordinator for Blubrry Podcasting and Rawvoice Inc. Podcaster since 2005. In the first 1000 podcasters ever with Mike Dell’s World podcast. Host of the Podcast Help Desk and Fast Food History podcasts along with Co-host of Your Podcast by Blubrry with CEO Todd Cochrane of Blubrry.

Episode 330 – How A Podcast Can Help Influence Thought Leadership?

I have been recording, editing, and sharing this podcast for over 3 years. In the course of that time, I have seen quite the shift in how podcasts are perceived, produced, and consumed. With over 250,000 other choices out there for listeners, how can you stand out from the crowd? Being a thought leader does not…

Episode 327 – A Deep Dive Into Acuity Scheduling with Founder Gavin Zuchlinski

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and espresso maniac (a word he does not use lightly) who wholeheartedly believes in that business should be fun.

Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Their Customer Support is unmatched in this industry as they focus on easy & pain-free scheduling with one on one support as they help their client’s businesses grow and thrive.

Episode 326 – Time Waits For No One – Exploring Acuity Scheduling

Time management is sort of an oxymoron. You can’t manage time, but you can manage tasks. You can also manage the time in your schedule! Programs like Acuity Scheduling will help you become the master of your digital calendars. This is part of my new “Favorite Tools” series of the Bacon Podcast, where I share…

Episode 325 – Thought Leadership Principles For The New Year with Mark S A Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!Mark wrote 13 books and sales guides targeting government, educational, healthcare and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.
With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

Episode 324 – Standing Out From The Crowd By Just Being You!

We have all heard of the blessings we can share with others. This is usually outlined as Time, Talents, and Treasure. I recently posted two quotes on Facebook that address this with a twist… “Strive not to be a success, but rather to be of value!” and “Along with success comes a reputation for wisdom!”

This year I want you to start off strong and think about 3 other “T”s you may need to be successful this coming year

Thoughts – Leadership
Techniques – Systems
Tools – Technology
In this episode, we will explore how you can stand out from the crowd by using your inner powers to grow your business through Thought Leadership!