Social Media Archives - Page 4 of 26

Episode 954 – BACON – Chapter 6: Know – Like – Trust

Awareness, Business To Business Marketing, Education, Google Adwords, Human To Human, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Thought LeadershipBy Brian Basilico February 21, 2024 Leave a comment

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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases. No matter who…

Episode 953 – BACON – Chapter 5: Get Out…

Business To Business Marketing, Community, Human To Human, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, StrategyBy Brian Basilico February 14, 2024 Leave a comment

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Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984.…

Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business

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One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…

Episode 951 – BACON – Chapter 2: Babies, Puppies & BACON

Authenticity, Emotional Intelligence, Facebook, Human To Human, Internet Marketing, LinkedIn, Relationship Marketing, Social Media, Social Networking, Storytelling, StrategyBy Brian Basilico January 30, 2024 Leave a comment

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What’s your image? Top view on pan with fried egg with bacon Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan?…

Episode 950 – BACON – Chapter 2: Cha-Cha-Cha – Changes

Accountability, Change Management, Emotional Intelligence, Human To Human, Internet Marketing, Managing Change, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, TechnologyBy Brian Basilico January 23, 2024 Leave a comment

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You can’t control change; it controls you. Chances are, you are in one of two camps: 1) Those who embrace technology or 2) Those who are overwhelmed with all the change. Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind…

Episode 949 – BACON – Chapter 1: Relationship Marketing

Content Marketing, Customer Service, Engagement, Human To Human, Internet Marketing, Marketing Automation, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, Systems, Thought Leadership, Trust, WebsitesBy Brian Basilico January 16, 2024 Leave a comment

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I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched the “brick” phone transform into a…

Episode 940 – Best Of – Creating One Million Jobs Through Collaboration with Dennis Yu

Accountability, Business Trends, C-Suite Topics, Education, Expert Interview, Human Capital, Joint Ventures, Motivation, Podcast, Social Media, Social NetworkingBy Brian Basilico December 7, 2023 Leave a comment

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Dennis Yu’s mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his…

Episode 936 – Best Of – Leveraging Relationships And Reinvention with Michael O’Neal

Conferences, Expert Interview, Podcast, Podcasting, Relationship Marketing, Social Media, SpeakingBy Brian Basilico November 22, 2023 Leave a comment

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I’m originally from Ohio, and lived there for 12 years. Grew up Catholic (I’m a recovering Catholic now) and played every sport known to man when I was a little kid. Became a Steelers fan back then. Steel Curtain and all that. Got in a lot of trouble in school too. (No surprise to those…

Episode 929 – What do Your Leads… LEAD to?

C-Suite Topics, Content Marketing, Generating Leads, Google Adwords, Google Analytics, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, SuccessBy Brian Basilico October 30, 2023 Leave a comment

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If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying…

Episode 927 – Falling for the Forest from the Trees

C-Suite Topics, Content Marketing, Drip Email Sequences, Email Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Strategy, WebsitesBy Brian Basilico October 24, 2023 Leave a comment

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The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects…

Category Archives: Social Media