Content Marketing Archives - Page 13 of 31

Episode 528 – Foresight is 2020 – Why You Need To Recommit To Email Marketing?

Advertising, Content Marketing, Email Marketing, Influence, Know Your Audience, Networking, Podcast, Social MediaBy Brian Basilico December 16, 2019 Leave a comment

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As part of my Foresight 2020 series (looking back to forge ahead to make next year the best year ever), I wanted to explore how and why I think email marketing is going to be bigger and better than ever next year). Looking into my “Zoltar” crystal ball, I can see that social media will…

Episode 527 – Foresight 2020 – Optimizing Your Content Marketing Plan with Andy Crestodina

Blogging, Content Marketing, Copywriting, Expert Interview, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Thought LeadershipBy Brian Basilico December 10, 2019 Leave a comment

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Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast. Andy has written hundreds of…

Episode 526 – Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

Business Trends, Content Marketing, Design, Investing In Yourself, Know Your Audience, Managing Change, Own It, Podcast, Project Management, Relationship Marketing, Strategy, Thought Leadership, Value Proposition, WebsitesBy Brian Basilico December 9, 2019 Leave a comment

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It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man’s fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call the Twilight Zone. At this time at the end of the year, it’s kind of…

Episode 520 – Does it Pay To Join The Online Pay To Play Game? It’s a Gamble?

Advertising, Business Trends, Content Marketing, Podcast, Social MediaBy Brian Basilico November 18, 2019 Leave a comment

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Social media has truly become more media, and less social. All platforms are based on selling something (mostly ads), and they tilt the scales in their favor. Business pages in Facebook are lucky to get 1-2% of their likes (fans) to see any post without boosting or paid advertising. Even LinkedIn is starting to clamp…

Episode 518 – Give Your Content A Little Bit Of R.E.S.P.E.C.T.

Content Marketing, Engagement, Influence, Know Your Audience, Podcast, Relationship Marketing, Reputation, Storytelling, Thought LeadershipBy Brian Basilico November 11, 2019 Leave a comment

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What you want Baby, I got it What you need Do you know I got it? All I’m askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT is defined as a feeling…

Episode 517 – So You Want To Be A Podcaster? with Todd Cochrane

Content Marketing, Generating Leads, Influencer Marketing, Niche Marketing, Podcast, Podcasting, Relationship Marketing, Reputation, Storytelling, Thought Leadership, Web Hosting, WebsitesBy Brian Basilico November 5, 2019 Leave a comment

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Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy. Cochrane was inducted into the inaugural class of the Podcast Hall…

Episode 516 – Relationship Capital Investment Can Create Greater Interest?

Accountability, Content Marketing, Generating Leads, Influencer Marketing, Know Your Audience, Podcast, Relationship MarketingBy Brian Basilico November 4, 2019 Leave a comment

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I received a message on LinkedIn from a connection who just read one of my books. He wanted to thank me for the insights of the content by taking me to lunch. I said my plate was full, but made time for a phone call. He talked about having to make a deposit when it…

Episode 512 – What’s Old Is New… Don’t Mummify Your Content!

Content Marketing, Course Creation, Intellectual Property, Podcast, Productivity, Thought Leadership, Time Management, Writing BooksBy Brian Basilico October 21, 2019 Leave a comment

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Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be…

Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

Content Marketing, Engagement, Funnels, Google Analytics, Influencer Marketing, Networking, Podcast, Sales, Sales Funnels, Social MediaBy Brian Basilico October 7, 2019 Leave a comment

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I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Client Expectations, Content Marketing, Emotional Intelligence, Influencer Marketing, Know Your Audience, Online Communities, Podcast, Relationship Marketing, Sales, Thought LeadershipBy Brian Basilico September 23, 2019 Leave a comment

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Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

Category Archives: Content Marketing