Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
The business card’s origin can be traced back to around the time of the Pilgrims and Plymouth Rock. Visiting Cards were used in the 17th century. Although they were standardized in size to fit in business card holders and Rolodexes, people have been trying to improve on them or make them stand out with odd…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. The more the cameras are accessed when a delivery comes or when the dog and I are in…
Podcast: Play in new window | Download (Duration: 27:26 — 37.9MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It’s often attributed to Peter Drucker (but his organizations said it was not him initially). But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it’s called the “why stage” or “why phase”. If you get frustrated, you can try to end the loop…
Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed
Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More
I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car. On top of that, most people don’t give a second thought about how complex our air…