Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why…

Episode 706 – Best Of – Timbits Selling and Delivering Value with David Priemer

Like most of us, David Priemer never thought he’d end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and…

Episode 705 – A Bolt Of Lightning – Inspiration vs Disruption?

George Carlin once said, “Electricity is really just organized lightning”. We think of lighting as a brilliant idea, but it’s also a type of interface cable for computers? But when the kind from the sky hits your business… You may need both! Well, that happened last week and it was a direct hit on our…

Episode 704 – Trust Based Selling with Ari Galper

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

Episode 701 – What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing?

Website designer working with the new computer interface as design concept Don’t you just hate all the junk mail you get ( and have to delete) every day? You never signed up for that list? You have no interest in that product or service because it has NOTHING to do with YOUR business? So why…

Episode 699 – Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

I am not sure if you have ever been inside a casino, but it’s noisy with lots of flashing lights. Those are usually the sights and sounds of slot machines all around you. Slots are a simple and very popular game where acasino pull of an arm (better know as One-Armed-Bandits), or the push of…

Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper?…

Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?

It’s enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a…

Episode 693 – Leveraging LinkedIn To Grow Your B2b Business Through Social Networking

Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on…

Episode 691 – What Is Relationship Marketing? Amplify Your Marketing Messages

I was talking with a neighbor while walking my dog Layla. I was trying to explain what relationship marketing is and how social media plays into the mix. He felt that social media was censoring some materials? I tried to explain to him that social networks may censor some content but most of the time…