Community Archives - The Bacon Podcast

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Episode 995 – Let’s Do The Time Warp Again

Advertising, C-Suite Topics, Community, Content Marketing, Engagement, Facebook, Mindset, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Strategy, Technology, Trust, TwitterBy Brian Basilico December 5, 2024 Leave a comment

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“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. When the movie came out in 1975, things were very different.…

Episode 953 – BACON – Chapter 5: Get Out…

Business To Business Marketing, Community, Human To Human, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, StrategyBy Brian Basilico February 14, 2024 Leave a comment

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Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984.…

Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business

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One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…

Episode 906 – The Power of Personalized Short Form Video with Austin Armstrong

C-Suite Topics, Community, Expert Interview, Podcast, Relationship Marketing, Reputation, Sales, Social Media, Social Networking, Storytelling, Systems, Thought Leadership, VideoBy Brian Basilico August 9, 2023 Leave a comment

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Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on…

Episode 897 – I Lost It All… And Why I’m Happy About It!

Accountability, Accounting, Business Tools, C-Suite Topics, Community, Data Management, Email Marketing, Engagement, Human To Human, Podcast, Referrals, Reporting, Software, Strategy, SystemsBy Brian Basilico July 12, 2023 Leave a comment

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Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

Episode 895 – Tag… You’re In! Segmenting Secrets

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In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have…

Episode 892 – Work-Life Balance with BeFamily and Gavin Zuchlinski

Accountability, C-Suite Topics, Community, Expert Interview, Podcast, Thought Leadership, Time Management, Working From HomeBy Brian Basilico June 21, 2023 Leave a comment

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Gavin Zuchlinski is the founder of Be Family, an app to help parents take care of all of the work involved in running their families. Before starting Be Family, Gavin previously founded Acuity Scheduling which he scaled to support more than 50,000 businesses and handle millions of bookings worldwide. He sold Acuity to Squarespace in…

Episode 884 – Best Of – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier

Authority Marketing, Community, Economy, Education, Email Marketing, Engagement, Entrepreneurship, Expert Interview, Follow-Up, Investing In Yourself, Joint Ventures, Networking, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico May 24, 2023 Leave a comment

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Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.…

Episode 861 – Stick a Pin in Your Vision Board… So What’s the Point?

Accountability, Authenticity, Business To Business Marketing, C-Suite Topics, Coaching, Community, Engagement, Growth Hacking, Investing In Yourself, Networking, Podcast, Storytelling, Strategy, Success, Thought LeadershipBy Brian Basilico March 7, 2023 Leave a comment

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If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I…

Episode 842 – Best Of – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipBy Brian Basilico December 28, 2022 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

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