Content Marketing Archives - Page 10 of 31

Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Blogging, Business To Business Marketing, Content Marketing, Emotional Intelligence, Human To Human, Know Your Audience, Podcast, StrategyBy Brian Basilico May 10, 2021 Leave a comment

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Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Episode 667 – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsBy Brian Basilico April 20, 2021 Leave a comment

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Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

Episode 664 – Why Online Ads Can Be More Of A Gamble Like A Slot Machine?

Advertising, Business To Business Marketing, Business Tools, Content Marketing, Facebook Ads, Google Adwords, Google Analytics, Podcast, Sales FunnelsBy Brian Basilico April 12, 2021 Leave a comment

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Gambling can be a fun personal activity but has perils when it comes to business. But all too often, businesses use advertising as a way to attract customers without realizing the full concept that they may be gambling with their profits. Slot machines are the most common casino game played because they are easy and…

Episode 658 – To Be FRESH Content Creator You Need to Be A Consumer First

Audio Books, Business To Business Marketing, C-Suite Topics, Content Marketing, Investing In Yourself, Podcast, Storytelling, Strategy, Success, Thought Leadership, TrainingBy Brian Basilico March 22, 2021 Leave a comment

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Who knew eating could be so complex? Today we have many choices. Fast food, or restaurant delivery, grocery shopping, or grocery delivery. Each has its advantages, but FRESH takes more time. If you want to deliver FRESH Content, you may need to consume great content and blend it together with your own creativity. When you…

Episode 656 – What is Your 2021 Stimulus Plan?

C-Suite Topics, Content Marketing, Podcast, Relationship Marketing, Social Media, Social Networking, Storytelling, Strategy, Success, WebsitesBy Brian Basilico March 15, 2021 Leave a comment

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SSUCv3H4sIAAAAAAAEAJ2QywrDIBBF94X+g7jOwtakTfsroYuJSpCaCD5SSsi/10cE1905584d5852PiGER7CS4SfaYhVqqZS3zoCTegmYNAcXXDptJKgII9uTgq0D562wccSBGDgxhd4MD3/5Z8g1KkISgyNIGDcVs35MrKC9+duZH68SBSaxsG9auApihBKQgwy5Fb8/Tpi5jrZKLnRVg+dSVylXzUBFA60ms3BQPVcuHg4UN7xQ0nd3Qttbf21J96Bd2Hn/AUAJq/eYAQAA It’s 2021 Tax time for corporations. Also, we are all about to get some economic stimulus in our bank account soon? Those are assets and liabilities. I want to focus on your content assets. This is the content that you have created and shared that can be reused, reshared, and recycled as new content.…

Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

Authority Marketing, Books, Business Trends, Content Marketing, Education, Expert Interview, Funnels, Joint Ventures, Niche Marketing, Podcast, Sales Funnels, Speaking, StorytellingBy Brian Basilico February 3, 2021 Leave a comment

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Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also…

Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

Branding, Business Tools, Content Marketing, Copywriting, Design, Graphics, Know Your Audience, Podcast, Social Media, Strategy, Success, Systems, Web Domains, Web Hosting, WebsitesBy Brian Basilico December 7, 2020 Leave a comment

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If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

Episode 622 – Why It’s Important To Make A Case With A Case Study?

Branding, Business To Business Marketing, Business Trends, C-Suite Topics, Case Studies, Content Marketing, Copywriting, Entrepreneurship, Generating Leads, Podcast, Sales, Strategy, Systems, Value PropositionBy Brian Basilico November 16, 2020 Leave a comment

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Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Business To Business Marketing, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, Storytelling, StrategyBy Brian Basilico November 2, 2020 Leave a comment

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Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, ToolsBy Brian Basilico October 26, 2020 Leave a comment

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The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Category Archives: Content Marketing