Content Marketing Archives - Page 4 of 31

Episode 927 – Falling for the Forest from the Trees

C-Suite Topics, Content Marketing, Drip Email Sequences, Email Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Strategy, WebsitesBy Brian Basilico October 24, 2023 Leave a comment

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The phrase, “can’t see the forest for the trees,” means that someone is so focused on small details or individual parts of a situation that they fail to see or understand the larger picture or the overall context. In other words, it suggests that a person is too preoccupied with minor, irrelevant, or unimportant aspects…

Episode 923 – Looking Into the Future… By LISTENING the Past

C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Strategy, Systems, WebsitesBy Brian Basilico October 9, 2023 Leave a comment

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We recently watched a documentary about the Webb Space Telescope. If you are unfamiliar, the Hubble Space Telescope increased the range we could see into space versus land-based observatories. It has circled the earth at 360 miles up since 1990. The Webb Space Telescope was conceived in 1996 and launched on December 25, 2021. It…

Episode 919 – Who is More Useful to Your Business? A CMO or a CRO?

Branding, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Entrepreneurship, Generating Leads, Human Capital, Podcast, Relationship Marketing, Social Media, Strategy, Success, SystemsBy Brian Basilico September 26, 2023 Leave a comment

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I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

Episode 917 – What Does BACON Have To Do with POOP?

Books, Business To Business Marketing, C-Suite Topics, Conferences, Content Marketing, Economy, Entrepreneurship, Facebook Ads, Generating Leads, Google Adwords, Human To Human, LinkedIn, Podcast, Presentations, Relationship Marketing, Speaking, StrategyBy Brian Basilico September 19, 2023 Leave a comment

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I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association of Professional Animal…

Episode 915 – Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Human To Human, Podcast, Relationship Marketing, StrategyBy Brian Basilico September 11, 2023 Leave a comment

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I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this Golden Ticket of marketing that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy…

Episode 913 – Seconds… Chance Interactions

Accountability, Advertising, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Email Marketing, Human To Human, LinkedIn, Podcast, Social Media, Strategy, WebinarsBy Brian Basilico September 4, 2023 Leave a comment

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If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic…

Episode 902 – Best Of – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Expert Interview, Know Your Audience, Networking, Podcast, Questions, Reputation, Success, Thought LeadershipBy Brian Basilico July 26, 2023 Leave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Episode 885 – The Power of Awareness & The Awareness of Power

Accounting, Business To Business Marketing, C-Suite Topics, Content Marketing, Customer Relationship Manager, Engagement, Niche Marketing, Podcast, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 30, 2023 Leave a comment

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I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

Episode 883 – Winning with Rightsourcing and Content Creation

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 22, 2023 Leave a comment

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I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have…

Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Business To Business Marketing, C-Suite Topics, Content Marketing, Copywriting, Engagement, Podcast, Questions, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 15, 2023 Leave a comment

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It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

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