Content Marketing Archives - Page 8 of 31

Episode 735 – How To Treat Your Content Like You Are An Artist? What’s Your Canvas?

Audio, Books, Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Creativity, Data Management, Ebooks, Funnels, Generating Leads, Graphics, Images, Music, Photography, Podcast, Social Media, Strategy, Tools, Video, Writing BooksBy Brian Basilico December 13, 2021 Leave a comment

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Recently, we watched this documentary film where acclaimed French artist JR confronts prejudice and uplifts communities through larger-than-life art. He uses photography, and prints large murals and pastes them on buildings and landscapes. His art is stunning and visionary We are painting our home after 20 years. Our contractor John Monaghan is an artist. He…

Episode 734 – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Expert Interview, Know Your Audience, Networking, Podcast, Questions, Reputation, Success, Thought LeadershipBy Brian Basilico December 8, 2021 Leave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

Accountability, Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Funnels, Generating Leads, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, TrustBy Brian Basilico December 6, 2021 Leave a comment

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I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Emotional Intelligence, Engagement, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Social Networking, Strategy, Success, Systems, Thought Leadership, TrustBy Brian Basilico November 29, 2021 1 Comment

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I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Generating Leads, Human To Human, Podcast, Referrals, Relationship Marketing, Sales, StorytellingBy Brian Basilico November 8, 2021 Leave a comment

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It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Futurecasting, Human To Human, Influence, Podcast, Relationship Marketing, Sales, Social Media, StorytellingBy Brian Basilico November 1, 2021 Leave a comment

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When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier…

Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Email Marketing, Podcast, Relationship Marketing, Social Media, Storytelling, Strategy, Systems, WebsitesBy Brian Basilico October 25, 2021 Leave a comment

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When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising, Blogging, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Systems, Thought Leadership, WebsitesBy Brian Basilico October 18, 2021 Leave a comment

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Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook

Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Generating Leads, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, Success, Systems, WebsitesBy Brian Basilico October 11, 2021 Leave a comment

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Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even…

Episode 715 – Critical R.A.C.E. Theory and How To Win With YOUR Business?

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Success, SystemsBy Brian Basilico October 4, 2021 Leave a comment

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When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it…

Category Archives: Content Marketing