Episode 690 – Build Business Bigger with Daniel Giordano

Accountability, C-Suite Topics, Change Management, Coaching, Education, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 19:37 — 22.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Daniel Giordano works with global businesses with expertise in online lead generation, business development, and a knack for finding hidden revenue streams. But over 20 years ago, he started with no internet marketing experience, no website, no list AND his first child was on the way. Daniel was driven to success by his passion for…

Episode 687 – What Great Advice Would You Tell A Younger Self? (If You Could?)

Accountability, Change Management, Coaching, Community, Creativity, Education, Emotional Intelligence, Human Capital, Investing In Yourself, Leadership, Managing Change, Motivation, Podcast, Purpose, QuestionsLeave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

I saw this post on Facebook the other day, and it asked a question, and it made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came…

Episode 670 – Unleash Your Primal Brain (And Understanding Your Customers) with Tim Ash

Accountability, Branding, C-Suite Topics, Disruption, Education, Emotional Intelligence, Expert Interview, Mindset, Podcast, Spirituality1 Comment

Podcast: Play in new window | Download (Duration: 22:40 — 25.9MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing…

Episode 661 – Developing The Next Generational Sales Force with David Lopez

Business Trends, C-Suite Topics, Community, Customer Service, Education, Emotional Intelligence, Expert Interview, Generational Influence, Giving Back, Podcast, Purpose, Sales, TrainingLeave a comment

Podcast: Play in new window | Download (Duration: 21:33 — 24.7MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

As co-founder/CEO, my superpower is that I actually give a damn. I care about increasing opportunities for our students. In my free time, I love to watch or play basketball! Internalyze is an online education platform that trains and empowers minority students to succeed in sales. We teach our students the necessary sales and emotional…

Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

Authority Marketing, Books, Business Trends, Content Marketing, Education, Expert Interview, Funnels, Joint Ventures, Niche Marketing, Podcast, Sales Funnels, Speaking, StorytellingLeave a comment

Podcast: Play in new window | Download (Duration: 28:57 — 33.1MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also…

Episode 581 – 5 Keys To Better Understanding Your Business Finances with Andrew Stotz

Business Tools, Education, Expert Interview, FinanceLeave a comment

Podcast: Play in new window | Download (Duration: 23:51 — 27.5MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Andrew left a management career at Pepsi-Cola in California to teach finance in Thailand and has not stopped teaching since. In 1993, he found his life calling as a financial analyst, a job for which he was eventually voted #1 in Thailand. In the second half of his 20-year career in investment banking, Andrew was…

Episode 564 – Why Hiring A Good Content Writer Is Great For Business?

Blogging, Business To Business Marketing, Business Tools, Content Marketing, Copywriting, Education, Influencer Marketing, Investment, Podcast, Productivity, Relationship Marketing, Thought Leadership, Time ManagementLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Happy spring! Spring is here – Trees are blooming, noses are running and I am jogging. As I run through my neighborhood, there is a park that I can see through the trees, but as the treas begin to bud it’s getting harder to see it every day. As business people, we can often get…

Episode 507 – From Mega Church To Macchiato – Reinveting Relevance with Scott Hodge

Education, Entrepreneurship, Expert Interview, Podcast, Spirituality, Thought LeadershipLeave a comment

Podcast: Play in new window | Download (Duration: 28:32 — 39.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society…

Episode 474 – What Is More Fascinating On Social Media? Engagement Or Education?

A-B Split Testing, Content Marketing, Creating Graphics, Education, Engagement, Influencer Marketing, Podcast, Social Media, StrategyLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?

Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.

Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.

Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?

Books, Content Marketing, Education, Influencer Marketing, Podcast, Relationship Marketing, Sales, SuccessLeave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Subscribe: Spotify | Amazon Music | Email | TuneIn | RSS | More

Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.