Episode 847 – Are You Whiffing the WIIFM?

Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do;…

Episode 845 – Are You Whiffing the WIIFM?

When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

Episode 843 – Marketing – Strategy vs. Plan

Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs.…

Episode 841 – Resolutions Vs. Reinventions

We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year! Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by…

Episode 837 – 4 Signs Your Marketing Strategy is Not For B2b Sales

Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents!  having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…

Episode 836 – How To Maximize Your Networking In 2023 with Mike Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 835 – 5 FREE Things That You Want To Maximize in 2023

Do you remember the good old days? Go back to before 2007 and remember what your world was like. You may have been a PC or a Mac (you surely remember those commercials). Moore’s Law is the philosophy that says “a given technology will double its power about every two years.” That makes sense if…

Episode 813 – Name That Tune – Has Your Brand Voice Evolved With Your Business?

Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association – Raleigh chapter)\. It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked…

Episode 804 – Best Of – Reading Body Language & Facial Expressions In The Age Of Zoom & Masks with Blanca Cobb

Blanca Cobb is an internationally recognized body language expert who’s been featured on national television shows such as the Steve Harvey Show, TODAY Show, Megyn Kelly TODAY, Dr. Oz, Dr. Drew, CNN, Face the Truth, The Doctors to a name a few as well as publications around the world such as Cosmopolitan, Us Weekly, Elite…

Episode 800 – Best Of – The Science Of Networking with Frank Agin

Frank Agin (http://frankagin.com) is president of AmSpirit Business Connection, an organization that empowers entrepreneurs, sales representatives, and professionals to become successful through networking. He is also the host of the Networking Rx podcast, a weekly short-form podcast with insights and interviews related to better business relationships. And he narrates the Networking Rx Minute, a micro…