Engagement Archives - Page 11 of 14

Episode 741 – The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

Accountability, Business Tools, C-Suite Topics, Ebooks, Engagement, Follow-Up, Investing In Yourself, Know Your Audience, List Building, Podcast, Project Management, Questions, Sales, Storytelling, Strategy, Trust, WebsitesBy Brian Basilico January 3, 2022 Leave a comment

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Thought Leadership Marketing or Branding as Concept I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest…

Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

Accountability, Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Funnels, Generating Leads, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, TrustBy Brian Basilico December 6, 2021 Leave a comment

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I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Emotional Intelligence, Engagement, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Social Networking, Strategy, Success, Systems, Thought Leadership, TrustBy Brian Basilico November 29, 2021 1 Comment

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I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Generating Leads, Human To Human, Podcast, Referrals, Relationship Marketing, Sales, StorytellingBy Brian Basilico November 8, 2021 Leave a comment

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It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Futurecasting, Human To Human, Influence, Podcast, Relationship Marketing, Sales, Social Media, StorytellingBy Brian Basilico November 1, 2021 Leave a comment

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When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier…

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising, Blogging, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Systems, Thought Leadership, WebsitesBy Brian Basilico October 18, 2021 Leave a comment

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Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

Episode 711 – How Can A Great Marketing System Overcome Disruption In Business?

Business To Business Marketing, Business Trends, C-Suite Topics, Direct Response Marketing, Disruption, Engagement, Managing Change, Podcast, Relationship Marketing, Sales, Strategy, Success, SystemsBy Brian Basilico September 20, 2021 Leave a comment

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When disruption strikes, businesses try to manage by finding new leads to sell to, but is that the best way to deal with it?. When disruption strikes, we tend to get bust, and if you are too busy to market, then you have a compounded problem. You have probably spent years trying to grow your…

Episode 685 – Testing 1-2-3… How To Get Your Audience To Embrace Your Content?

Business To Business Marketing, Business Tools, C-Suite Topics, Client Expectations, Course Creation, Emotional Intelligence, Engagement, Internet Marketing, Know Your Audience, Podcast, Presentations, WebinarsBy Brian Basilico June 21, 2021 Leave a comment

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Back when I was playing in a band, you had to learn how to read your audience. We would choose songs based on how they reacted to previous ones: 1st Set – Songs To Set The Mood 2nd Set – Play More Of What They Liked 3rd Set – Save the Best For Last You…

Episode 683 – Want To Improve Your Business? Here Is My Know-Like-Trust System!

Accountability, Business Trends, C-Suite Topics, Customer Relationship Manager, Engagement, Funnels, Human To Human, Know Your Audience, LinkedIn, List Building, Networking, Podcast, Relationship Marketing, Social MediaBy Brian Basilico June 14, 2021 Leave a comment

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There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network? I a previous podcast, I mention Dunbar’s…

Episode 682 – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareBy Brian Basilico June 9, 2021 Leave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

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