Engagement Archives - Page 12 of 14

Episode 681 – Exercise Your Business – Get A Running Start To Deliver On Your Goals

Accountability, Business Trends, C-Suite Topics, Emotional Intelligence, Engagement, Entrepreneurship, Giving Back, Human To Human, Influence, Investing In Yourself, Motivation, Networking, Podcast, Relationship MarketingBy Brian Basilico June 8, 2021 Leave a comment

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What do running a business and running a 5K have in common? They both can feel like being on a treadmill, especially without having some Goals. I found some inspiration from a book I found on Blinkist by Haruki Murakami – “What I talk about When I talk about Running”. Haruki went from being an…

Episode 669 – Vanity Fair, Unfair Vanity, and Vanity Metrics

Advertising, Engagement, Facebook Groups, LinkedIn, Newpapers, PodcastBy Brian Basilico April 27, 2021 Leave a comment

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I had a meeting with someone on Lunchlub named Holly. She works at Vanderbilt Medical Center in Media. We discussed how they are changing their methodologies to an email newsletter, educational content, and even Podcast to communicate with patients, doctors, and staff. It makes me think of how the communication industry has changed with newspapers…

Episode 657 – Reading Body Language & Facial Expressions In The Age Of Zoom & Masks with Blanca Cobb

Business Trends, Disruption, Emotional Intelligence, Engagement, Expert Interview, Networking, Non-Verbal Communication, Online Communities, Podcast, Relationship Marketing, Speaking, Virtual Selling, Working From HomeBy Brian Basilico March 17, 2021 Leave a comment

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Blanca Cobb is an internationally recognized body language expert who’s been featured on national television shows such as the Steve Harvey Show, TODAY Show, Megyn Kelly TODAY, Dr. Oz, Dr. Drew, CNN, Face the Truth, The Doctors to a name a few as well as publications around the world such as Cosmopolitan, Us Weekly, Elite…

Episode 638 – Yes AND vs Yes BUT – When To Let Go Of Your Buts

Accountability, Business To Business Marketing, Engagement, Human To Human, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, Social Networking, TrustBy Brian Basilico January 11, 2021 Leave a comment

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The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES’. While “Yes… But”…

Episode 636 – Time Vs Money – Both Are Limited Resources But What Do You Value More?

Accountability, C-Suite Topics, Email Marketing, Engagement, Futurecasting, Marketing Automation, Podcast, Relationship Marketing, Social Media, Strategy, Success, Systems, Time ManagementBy Brian Basilico January 4, 2021 Leave a comment

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Image by Tumisu from Pixabay Welcome back to the new reality of 2021. Although we are just getting off the ground (business-wise), there are many business and marketing experts that are trying to suggest that now is the time to hustle. Not to pick on anyone’s philosophy, some will tell you that time is a…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Business To Business Marketing, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, Storytelling, StrategyBy Brian Basilico November 2, 2020 Leave a comment

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Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, ToolsBy Brian Basilico October 26, 2020 Leave a comment

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The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

Business To Business Marketing, Client Expectations, Engagement, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico October 19, 2020 Leave a comment

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WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Influence, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Thought Leadership, TrustBy Brian Basilico October 12, 2020 Leave a comment

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Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet – Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get…

Episode 598 – Lessons Need To Be Learned But Are Wasted Without Action

Community, Customer Service, Disruption, Engagement, Human To Human, Navigation, Online Communities, Podcast, QuestionsBy Brian Basilico August 24, 2020 Leave a comment

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Every marketing communications should have a common goal: to create a human-to-human conversation. It could happen online, on the phone, or in person, but that should be the purpose. Sometimes we make that process to complex upfront. Have your methods and systems changed with the changes in the ways we are doing business today? You…

Category Archives: Engagement