Podcast Archives - Page 20 of 91

Episode 782 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

Accountability, C-Suite Topics, Emotional Intelligence, Engagement, Expert Interview, Generating Leads, Know Your Audience, Podcast, Relationship Marketing, Strategy, Value PropositionBy Brian Basilico May 26, 2022 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

Accountability, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Emotional Intelligence, Engagement, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, SystemsBy Brian Basilico May 23, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. When you offer something FREE, you generally appeal to a person’s consumer…

Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

Business To Business Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Leadership, Podcast, Psychology Of Social Media, Relationship Marketing, Social Media, Thought Leadership, Value PropositionBy Brian Basilico May 18, 2022 Leave a comment

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Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award…

Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

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Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder! Some people think that marketing has some secret formula that someone knows that others don’t. That’s why you hear that word…

Episode 778 – Best Of – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Content Marketing, Engagement, Expert Interview, Facebook, Facebook Groups, Instagram, LinkedIn, Podcast, Social Media, TwitterBy Brian Basilico May 11, 2022 Leave a comment

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Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

Accountability, Advertising, Authenticity, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Podcast, Questions, Relationship Marketing, Sales Funnels, StrategyBy Brian Basilico May 9, 2022 Leave a comment

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What do my best clients have in common? That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals. Each one…

Episode 776 – Best Of – Better Relationship Emotional Intelligence Using Crystal with Drew D’Agostino

Content Marketing, Emotional Intelligence, Expert Interview, LinkedIn, Marketing Automation, Podcast, Psychology Of Social Media, Relationship MarketingBy Brian Basilico May 5, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 20:36 — 28.3MB) | Embed

Founder of Crystal for the past 4 years, a personality platform that offers free assessments and industry-leading psychometric predictions.

Focused on helping people communicate effectively, resolve conflict, manage stress, influence others, and make better decisions in their professional lives.

Always looking for software engineers and talented people-people to join the Crystal team. Email me if you’re interested: drew@crystalknows.com

Started multiple businesses before then, including an event software company (Attend.com), a pizza box advertising agency, and a bed bug extermination company. Private pilot, songwriter, runner, and local diner aficionado.

Episode 775 – The Power of Three… With Sales & Marketing

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Content Marketing, Creativity, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, SystemsBy Brian Basilico May 2, 2022 Leave a comment

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Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three. We all tend to store information in our brains…

Episode 774 – Aligning Your Sales & Marketing Authenticity with Brent Keltner

Accountability, Authenticity, C-Suite Topics, Case Studies, Expert Interview, Generating Leads, Podcast, Sales, Sales Funnels, StrategyBy Brian Basilico April 27, 2022 Leave a comment

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Brent Keltner, Ph.D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their…

Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

Accountability, Branding, Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Human To Human, Know Your Audience, Podcast, Sales, Sales Funnels, Storytelling, Thought LeadershipBy Brian Basilico April 25, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 10:00 — 11.5MB) | Embed

I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was…

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