Business To Business Marketing Archives - Page 12 of 17

Episode 699 – Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Customer Relationship Manager, Google Analytics, LinkedIn, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, WebinarsBy Brian Basilico August 9, 2021 Leave a comment

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I am not sure if you have ever been inside a casino, but it’s noisy with lots of flashing lights. Those are usually the sights and sounds of slot machines all around you. Slots are a simple and very popular game where acasino pull of an arm (better know as One-Armed-Bandits), or the push of…

Episode 697 – How Utilizing Consumer Marketing Methods May Undermine Your Business Sales?

Advertising, Business To Business Marketing, Business Trends, C-Suite Topics, Customer Relationship Manager, Google Adwords, LinkedIn, Niche Marketing, Podcast, Relationship Marketing, Sales, Sales Funnels, StrategyBy Brian Basilico August 2, 2021 Leave a comment

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Did you know that Sears started as an entrepreneur who resold a batch of watches to railroad employees? He parlayed that into one of the biggest mail-order companies in the world. It was the Amazon of its time! Joseph Pulitzer funded the building of the Statue Of Liberty through citizen donations raised through his newspaper?…

Episode 693 – Leveraging LinkedIn To Grow Your B2b Business Through Social Networking

Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, LinkedIn, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Systems, Thought Leadership, Value PropositionBy Brian Basilico July 19, 2021 Leave a comment

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Many people think of LinkedIn as just another social media platform. I prefer to treat it as a Relationship Marketing tool that has one goal – let my perfect customers understand why I am here and how I can help them solve their problems. I teach a LinkedIn Course called TRIBE. It is based on…

Episode 685 – Testing 1-2-3… How To Get Your Audience To Embrace Your Content?

Business To Business Marketing, Business Tools, C-Suite Topics, Client Expectations, Course Creation, Emotional Intelligence, Engagement, Internet Marketing, Know Your Audience, Podcast, Presentations, WebinarsBy Brian Basilico June 21, 2021 Leave a comment

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Back when I was playing in a band, you had to learn how to read your audience. We would choose songs based on how they reacted to previous ones: 1st Set – Songs To Set The Mood 2nd Set – Play More Of What They Liked 3rd Set – Save the Best For Last You…

Episode 684 – How Understanding Analytics Can Help You Manage Change Better with Jill Holtz

Advertising, Branding, Business To Business Marketing, Business Trends, Content Marketing, Data Management, Disruption, Expert Interview, Google Analytics, Managing Change, Podcast, StorytellingBy Brian Basilico June 16, 2021 Leave a comment

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Jill Holtz is co-founder of Mykidstime.com, an information website for parents, that has grown from a local West of Ireland listings directory to a global website, and a trusted online brand for parents. They have grown a large and engaged community through a targeted content and engagement strategy across their channels, website, email, and social…

Episode 682 – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareBy Brian Basilico June 9, 2021 Leave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

Episode 680 – I Need To Know You & How to Meet Extraordinary People with Kymberli Speight

Accountability, Business To Business Marketing, C-Suite Topics, Expert Interview, Human Capital, Networking, Podcast, Questions, Referrals, ReputationBy Brian Basilico June 1, 2021 Leave a comment

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Kymberli is an author, speaker, executive coach, and professional trainer. Currently, she serves as the president-elect for NSA-Austin. In addition to her love for speaking, she teaches executive transition courses for the USAF. Kymberli is an Air Force Academy graduate. She has jumped out of planes, soloed in a plane, and purchased 36 F-15E fighter…

Episode 678 – The Science Of Networking with Frank Agin

Business To Business Marketing, C-Suite Topics, Expert Interview, Generating Leads, Networking, Podcast, Social Networking, StorytellingBy Brian Basilico May 25, 2021 Leave a comment

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Frank Agin (http://frankagin.com) is president of AmSpirit Business Connection, an organization that empowers entrepreneurs, sales representatives, and professionals to become successful through networking. He is also the host of the Networking Rx podcast, a weekly short-form podcast with insights and interviews related to better business relationships. And he narrates the Networking Rx Minute, a micro…

Episode 675 – To Achieve Your BHAG… You Need to SHAG to become a BFD

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Investing In Yourself, Managing Change, Marketing Automation, Podcast, Productivity, Project Management, Strategy, Success, Systems, Time ManagementBy Brian Basilico May 17, 2021 Leave a comment

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How do you eat an elephant? The traditional answer is – One bite at a time! But I consider you do it with SHAG. Eating an elephant is a Big Hairy Audacious Goal (BHAG). SHAg is a Small Hairy Audacious Goal. Taking BHAGs and breaking them into SHAGs, helps you achieve your goals in smaller…

Episode 673 – How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages?

Blogging, Business To Business Marketing, Content Marketing, Emotional Intelligence, Human To Human, Know Your Audience, Podcast, StrategyBy Brian Basilico May 10, 2021 Leave a comment

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Literary theorist Christopher Booker adheres to the school of thought that there are 7 basic plots to all stories including movies, play, sitcoms, and more. They all tend to cycle the viewer through a range of emotions. But in our daily business marketing, we don’t have the time or attention span to develop a plot…

Category Archives: Business To Business Marketing