Episode 598 – Lessons Need To Be Learned But Are Wasted Without Action

Community, Customer Service, Disruption, Engagement, Human To Human, Navigation, Online Communities, Podcast, QuestionsLeave a comment

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Every marketing communications should have a common goal: to create a human-to-human conversation. It could happen online, on the phone, or in person, but that should be the purpose. Sometimes we make that process to complex upfront. Have your methods and systems changed with the changes in the ways we are doing business today? You…

Episode 596 – Why Your Marketing Needs a Feedback Loop?

Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Know Your Audience, Opinion, Podcast, Relationship Marketing, StrategyLeave a comment

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In music, there are two kinds of feedback – Good and Bad. Bad feedback is that high pitched squeal you hear when a microphone gets too close to a speaker. Good feedback is the kind where you control (think of the opening guitar note in the song “I Feel Fine” by the Beatles). A feedback…

Episode 594 – Procrastination vs. Perfectionism and How-To Git ‘Er Done

Copywriting, Podcast, Productivity, Project Management, Systems, Time Management, Writing BooksLeave a comment

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Writing a book is a challenge. It was five months ago to the day that I started the process, and it IS a process. To do it right, it takes a team of designers, editors, proofreaders, and friends. It’s easy to procrastinate and watch your time get consumed by perfectionism. Each of those ebbs and…

Episode 592 – It’s The Message Stupid

Blogging, Branding, Content Marketing, Disruption, Engagement, Podcast, Sales, Storytelling, StrategyLeave a comment

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Great marketing communication systems can work, but most of them only work when you feed the right message, to the right audience, at the right time. Some industries such as health and finance have limitations and restrictions due to compliance and regulations. It’s like going to a knife fight with both hands tied behind your…

Episode 590 – Scams & Spams And How To Protect Yourself & Your Business

Accountability, Accounting, Finance, Podcast, ScamsLeave a comment

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In today’s uncertain environment, there are many opportunities for people to take advantage of you and your business. Fake calls are on the rise. Scam and spam snail mail and email are more prevalent than ever. What can you do to protect yourself? There are many scams out there. Some are just simple while others…

Episode 588 – How To Overcome The Story In You And Your Customers Minds

Accountability, Branding, Business To Business Marketing, Emotional Intelligence, Mindset, Podcast, Relationship Marketing, Storytelling, StrategyLeave a comment

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Seth Godin said in his daily blog email “If it’s not helping you take action to make things better, what’s it for?” When it comes to the content you create, what’s the action you expect people to take? In another blog email, he said, “That story in your head? It’s invented. It has to be.”…

Episode 586 – How To Serve Up Great Content With Marketing Systems

Business To Business Marketing, Client Expectations, Content Marketing, Know Your Audience, Podcast, Sales, Social Media, Strategy, SystemsLeave a comment

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QUESTION? Is your marketing more like a vending machine or a restaurant? A vending machine is simple. People put money in and get something (generally overpriced) out. Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience. We rarely are aware of all…

Episode 584 – How to Overcome FEAR with Content Marketing HOPE

Content Marketing, Copywriting, Emotional Intelligence, Podcast, Psychology Of Social Media, Relationship MarketingLeave a comment

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We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening. When it comes to communication, there are two common acronyms for FEAR False Evidence Appearing Real…

Episode 583 – How Better Listening Can Lead To Bigger Sales with Nancy Kazdan

Expert Interview, Generating Leads, Human Capital, Interviews, Know Your Audience, Podcast, Questions, Sales, Sales Funnels, TrustLeave a comment

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Nancy L. Kazdan, Founder & CEO, Market Share International is widely regarded by her clients as the leader in advising, coaching and training people from professional services organizations, financial institutions and technology firms in strategic marketing skills, presentation skills, conversational selling techniques and sales process reengineering. She helps her clients to dissect and improve every…

Episode 582 – The Top 5 Big Mistakes Big Businesses Make On LinkedIn

Accountability, Advertising, Business To Business Marketing, C-Suite Topics, LinkedIn, Online Communities, Podcast, Relationship Marketing, Social Networking, StrategyLeave a comment

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No matter what size business you have or are working in, it should have a LinkedIn Business page. Whether you are a solopreneur or a corporate CEO, you need to make sure that you have a cohesive message across all areas of any social media platform. Companies will often set them up, .but either ignore…