Episode 746 – The Nimble C-Suite with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Disruption, Expert Interview, Leadership, Mindset, Podcast, Social Selling, Success, Thought LeadershipLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 734 – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Expert Interview, Know Your Audience, Networking, Podcast, Questions, Reputation, Success, Thought LeadershipLeave a comment

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Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

Episode 732 – What’s An Audience Blueprint vs A Brand Blueprint with Mike Verret

Advertising, Branding, Business Trends, C-Suite Topics, Change Management, Creativity, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipLeave a comment

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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

Authority Marketing, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Email Marketing, Emotional Intelligence, Engagement, Human To Human, Influencer Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Social Networking, Strategy, Success, Systems, Thought Leadership, Trust1 Comment

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I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

Episode 730 – Becoming A Trusted Advisor – Part 2 with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 728 – Becoming A Trusted Advisor – Part 1 with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipLeave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

Episode 724 – Framing Your Negative Messages In A Positive Way with Jeff Ward

Accountability, Expert Interview, Facebook, Fake News, Human To Human, Influencer Marketing, Opinion, Podcast, Public Relations, Reporting, Social Media, Storytelling, Thought LeadershipLeave a comment

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Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s…

Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn

Expert Interview, Facebook, Facebook Ads, Fake News, Human To Human, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media, Social Networking, Thought LeadershipLeave a comment

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Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising, Blogging, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Systems, Thought Leadership, WebsitesLeave a comment

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Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

Episode 718 – Working, Selling, and Leading By Finding Your Authenticity & Flow with Victoria Montgomery Brown

Accountability, Authenticity, Business Trends, C-Suite Topics, Emotional Intelligence, Expert Interview, Human To Human, Leadership, Podcast, Success, Thought LeadershipLeave a comment

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Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world’s leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons…