Relationship Marketing Archives - Page 18 of 31

Episode 629 – Holiday Gifting In A Zoom Meeting World with Chelsea Martin

Advertising, Branding, Business To Business Marketing, C-Suite Topics, Direct Response Marketing, Disruption, Expert Interview, Human To Human, Podcast, Relationship Marketing, Specialty GiftingBy Brian Basilico December 8, 2020 Leave a comment

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Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods…

Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

Business To Business Marketing, Business Trends, C-Suite Topics, Customer Relationship Manager, Data Management, Internet Marketing, Managing Change, Mindset, Podcast, Relationship Marketing, Social Media, Strategy, Success, Systems, Value Proposition, VideoBy Brian Basilico November 30, 2020 Leave a comment

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People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…

Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Accountability, Business To Business Marketing, Change Management, Disruption, Human To Human, Investing In Yourself, Leadership, Managing Change, Opinion, Podcast, Relationship Marketing, StrategyBy Brian Basilico November 9, 2020 Leave a comment

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Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I…

Episode 618 – How To Get Your Content To Win The Election On Social Media

Business To Business Marketing, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, Storytelling, StrategyBy Brian Basilico November 2, 2020 Leave a comment

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Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

Episode 616 – How Staring At Clouds Can Improve Your Marketing Results?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Know Your Audience, Podcast, Relationship Marketing, Storytelling, Strategy, ToolsBy Brian Basilico October 26, 2020 Leave a comment

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The fall in Chicago is what I call 50 Shades of Gray… because it’s cloudy and drab almost every day. I miss the sunshine and the puffy white clouds already! But I want to talk about a different kind of cloud that can help you improve your marketing results… wordclouds. There are two websites a…

Episode 614 – In Order To Change Minds, You Have To Overcome Heard Immunity

Business To Business Marketing, Client Expectations, Engagement, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico October 19, 2020 Leave a comment

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WARNING: This is part story, part lesson, part RANT! It’s bad enough that we have to put up with robocalls, political ads, and polls, and just random hang-ups, but when a real salesperson calls and just won’t take no for an answer, it’s hard not to be angry and rude. I understand that people have…

Episode 613 – Best Of – Reputation, Reviews, Recommendations & Referrals with Mark S.A. Smith

Business Trends, Customer Service, Disruption, Expert Interview, Generating Leads, Influence, Podcast, Relationship Marketing, ReputationBy Brian Basilico October 15, 2020 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the…

Episode 612 – How To Help Marketing Build A Bridge To Better Sales?

Business To Business Marketing, Client Expectations, Content Marketing, Engagement, Influence, Know Your Audience, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Thought Leadership, TrustBy Brian Basilico October 12, 2020 Leave a comment

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Training our new dog Layla (who is 11 months) is a challenge. Luckily, she responds to food, or better yet – Treats! We have multiple treats for different training activities. We have one for when she goes on her walks, one for when she goes potty outside, and one type when she gets to get…

Episode 610 – How To Make Virtual One-On-Ones More Proactive & Productive

Accountability, Business To Business Marketing, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Human To Human, Know Your Audience, Podcast, Relationship MarketingBy Brian Basilico October 5, 2020 Leave a comment

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If we took a way-back machine to December 2019, you probably never would have guessed that you would be networking almost 100% online? Zoom has been a savior and a bain for many, but here we are living in a virtual networking world. One-on-ones are one of the best ways to grow your business, but…

Episode 608 – Finding The Influencers to Make Your Content Go Viral

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In his book, “The Tipping Point”, Malcolm Gladwell discusses how viruses spread. We are not only talking about the medical kind, but the ones that influence people and culture. Viruses usually start small and grow slowly, but there becomes a tipping point where it srats to gain momentum to the point where it’s hard to…

Category Archives: Relationship Marketing