Episode 735 – How To Treat Your Content Like You Are An Artist? What’s Your Canvas?

Recently, we watched this documentary film where acclaimed French artist JR confronts prejudice and uplifts communities through larger-than-life art. He uses photography, and prints large murals and pastes them on buildings and landscapes. His art is stunning and visionary We are painting our home after 20 years. Our contractor John Monaghan is an artist. He…

Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

Episode 707 – What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

There is a secret in the banking industry – Savings accounts with restrictions make people save more… 80% more. There are two things that work, setting a minimum total or a set amount of time before the saver can make a withdrawal. Those are known as CDs or commitment devices. There are many reasons why…

Episode 705 – A Bolt Of Lightning – Inspiration vs Disruption?

George Carlin once said, “Electricity is really just organized lightning”. We think of lighting as a brilliant idea, but it’s also a type of interface cable for computers? But when the kind from the sky hits your business… You may need both! Well, that happened last week and it was a direct hit on our…

Episode 695 – How Can The Right Business Tools Help You Solve Business Problems Better?

It’s enticing to find a Swiss Army Knife or suite of tools to manage our business and sales. Often we want to find an integration of a CRM, Email Marketing, Social Media, Project Manager, and more! I have taken a different approach. I have found the right single tool for my needs and find a…

Episode 684 – How Understanding Analytics Can Help You Manage Change Better with Jill Holtz

Jill Holtz is co-founder of Mykidstime.com, an information website for parents, that has grown from a local West of Ireland listings directory to a global website, and a trusted online brand for parents. They have grown a large and engaged community through a targeted content and engagement strategy across their channels, website, email, and social…

Episode 682 – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

Episode 648 – Organized or Disorganized… That is the Question?

Did you know that the average person spends 2.5 days (60 hours) per year searching for lost items? My guess is that is even longer if you include your digital assets (emails, password, computer files, and more). If you are a solopreneur, that can easily add up to over $6000 (at $100 per hour) in…

Episode 634 – Happy New Year – 5 Things You Can Get Ready & Organized

Photo by Simon Zhu on Unsplash Every year I have a new year tradition. I take the day on January 1st to put away last year’s files and make new file folders for the coming year for both personal and business. It helps me hit the ground running. Now is a good time to get…

Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…