Episode 922 – Best Of – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareLeave a comment

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Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

Episode 911 – Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, Buyer's Journey, C-Suite Topics, Email Marketing, Human To Human, LinkedIn, Podcast, Relationship Marketing, Sales, Systems, Technology, WebinarsLeave a comment

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I’m currently listening to an audiobook Marketing 5.0 by Philip Kotler. It’s part of a series that I have been following (3.0, 4.0). 5.0 explores marketing in the post-pandemic world. 4.0 was the explosion of virtual technologies caused by remote work, social distancing, and more. Kotler believes our new Digital World has evolved with traditional…

Episode 909 – Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business To Business Marketing, C-Suite Topics, Investing In Yourself, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Speaking, Storytelling, Strategy, Technology, WebinarsLeave a comment

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Speaking of communications, I’ve had a few Zoom meetings this week that stood out and I wanted to share. I understand that recapping Zoom meetings may not be the most exciting thing you read all week, but bear with me. There is a point I am trying to make (that I hope will pay off…

Episode 907 – Making An Argument For Better Marketing

Accountability, Business To Business Marketing, C-Suite Topics, Education, Emotional Intelligence, Human To Human, Know Your Audience, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Technology, WebinarsLeave a comment

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Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on “The Art of Debate.” It was by A Wake Forest Professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Episode 906 – The Power of Personalized Short Form Video with Austin Armstrong

C-Suite Topics, Community, Expert Interview, Podcast, Relationship Marketing, Reputation, Sales, Social Media, Social Networking, Storytelling, Systems, Thought Leadership, VideoLeave a comment

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Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 2500 videos on…

Episode 905 – Making Connections… Where are the Wires?

Advertising, Business To Business Marketing, C-Suite Topics, Human To Human, LinkedIn, Networking, Podcast, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Systems, Technology, WebinarsLeave a comment

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I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. I don’t know about you, but I still find wired connections more reliable. Wireless can be affected by distance and environmental factors. Also, wireless signals can be intercepted or hacked. Just…

Episode 903 – FOMO to ROI in 5 Easy Questions

Accountability, Business To Business Marketing, C-Suite Topics, Podcast, Questions, Relationship Marketing, Sales, Social Selling, Storytelling, Strategy, SystemsLeave a comment

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I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Episode 901 – Focusing on the 5 A-Holes of Marketing

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Podcast, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Systems, WebsitesLeave a comment

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A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. If you’re wondering, sales beat marketing. This…

Episode 896 – Best Of – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Business Trends, C-Suite Topics, Expert Interview, Growth Hacking, Intellectual Property, Niche Marketing, Podcast, Process, Sales, Social Selling, Strategy, Success, Systems, Thought Leadership, Value PropositionLeave a comment

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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…

Episode 887 – Your CPA Wants to Know Your CPA

Accountability, Accounting, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Networking, Podcast, Relationship Marketing, Sales, Strategy, Time ManagementLeave a comment

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Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…