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Episode 429 – What Business Trends to watch in 2019 with Mark S.A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Managing Change, Podcast, Project Management, Relationship Marketing, Sales, Sales FunnelsBy Brian Basilico January 2, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 26:34 — 36.7MB)

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

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Episode 428 – What Will Be The Most Impactful New Marketing Trends For 2019?

Business Trends, Client Expectations, Generational Influence, Investing In Yourself, Managing Change, Podcast, Relationship Marketing, Strategy, Thought Leadership, VideoBy Brian Basilico December 31, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

As the year draws to a close, I reflect back about all I have learned. I had so man great interviews with CEOs, CMO’s and an whole bunch of other Os who helped me (and hopefully you) learn about what was trending during the last year!

There are some things that I have seen recently, that I think will definitely influence how we need to communicate with new and old customers in the coming year. Some are pretty straight forward while others are a bit more controversial…

What’s Old Is New
Social Media Under Fire
More Targeted Relationship Marketing
The Death Of The Talking Head
Change Is Inevitable
In this episode, I will lay out my ideas about what you need to thing about and pay attention to in the coming year! Thanks for being a new or avid listener, and please share this podcast with your friends and associates. I would love to get your subscribes, and reviews and other podcast listening platforms. Thanks and Happy New Year!

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Episode 427 – Creating A Business With A Social Cause with Pete Leonard of I Have A Bean

UncategorizedBy Brian Basilico December 26, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 25:30 — 35.2MB)

In 2007 Social Entrepreneur Pete Leonard blended Passion, and Purpose to found Second Chance Coffee Co.; His passion is roasting and delivering the highest quality, organically grown, fairly-traded coffee in a sustainable supply chain from crop to cup. His purpose is to offer post-prison people the opportunity for a fresh start and a new life.

The company roasts under the brand name “I Have a Bean.” using a simple and unique model: They meticulously select beans from the top 1% of coffee in the world and roast and deliver the same day. They hire post-prison people and let them thrive in an environment that expects them to be great at what they do.

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Episode 426 – 5 Favorite Time Saving Hacks To Be More Productive In The New Year

Podcast, Productivity, Strategy, Time ManagementBy Brian Basilico December 24, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

At this time of the year, most business people have some down time. In between the festive event you have to attend, you may have some bandwidth to get a few things cleaned up and get ready for the New Year!

Organizing is great, but what if you could simply remove time wasting events throughout the year? Here are a few of my favorite tips that you can use to become more productive for GOOD:

Clean That Email
Make A To-Do List Daily
Put It In Your Calendar
Be Consistent
Do A Quarterly Review
In this episode, I will share with you some of my Favorite time saving tips and ideas that has helped me get more done every day of the year!

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Episode 425 – What Is A Flash Brief On Amazon with The Alexa Guy Jeff Smith

Amazon Alexa, Expert Interview, Flash Briefing, Internet Marketing, Podcast, Software, SpeakingBy Brian Basilico December 18, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:55 — 34.4MB)

Jeff Smith is the Alexa Guy. He creates Alexa skills for companies, entrepreneurs, coaches and speaker to help them engage with their followers on a daily basis.

His career started in advertising, first as a copywriter, later as a creative director. That created opportunities in Hollywood, and he moved his family to Los Angeles, where they lived happily for 14 years. Jeff created trailers and promos for all the major studios and networks and produced three TV shows and wrote the screenplay for the movie “New World Disorder,” which starred Rutger Hauer.

While producing the TV show “Reel Planet” in 1996, Jeff needed a website and anyone who knew how to create websites at that time was really expensive. So he bought Adobe Pagemill 1.0 and taught myself.

That began a 20 year career of combining marketing with tech. He’s created web applications, services, websites, mobile apps and more for clients big and small.

In December of 2017, Jeff began developing Alexa Flash Briefings for a few friends. They were so amazing at building and engaging a new audience that by January, it was his new full-time job instead of a side-gig.

Jeff has been married to the beautiful Mrs Smith for 32 wonderful years. They live in Kingwood, Texas (a suburb of Houston) with two pugs, Newton and Lenny.

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Episode 424 – 5 New Ways On How-To Use Audio & Video In Your Marketing

Amazon Alexa, Audio, Content Marketing, Flash Briefing, Podcast, Stock Images, Tools, Video, WebinarsBy Brian Basilico December 17, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.2MB)

Creating Content is a great way to distribute your marketing messages, but Audio 7 Video Can be intimidating to some people. It’s really easier than you think? There are simple tools and methods almost anyone can use to grow their sphere of influence. Some of these include: Alexa Flash Brief – Audio Minute Podcast Social…

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Episode 423 – Better Relationship Emotional Intelligence Using Crystal with Drew D’Agostino

Content Marketing, Emotional Intelligence, Expert Interview, LinkedIn, Marketing Automation, Podcast, Psychology Of Social Media, Relationship MarketingBy Brian Basilico December 11, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 20:36 — 28.3MB)

Founder of Crystal for the past 4 years, a personality platform that offers free assessments and industry-leading psychometric predictions.

Focused on helping people communicate effectively, resolve conflict, manage stress, influence others, and make better decisions in their professional lives.

Always looking for software engineers and talented people-people to join the Crystal team. Email me if you’re interested: drew@crystalknows.com

Started multiple businesses before then, including an event software company (Attend.com), a pizza box advertising agency, and a bed bug extermination company. Private pilot, songwriter, runner, and local diner aficionado.

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Episode 422 – How Can Emotional Intelligence Make LinkedIn More Powerful?

Emotional Intelligence, Generating Leads, LinkedIn, Networking, Podcast, Relationship Marketing, SalesBy Brian Basilico December 10, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

LinkedIn is the business to business social network. But many people spend very little time on the platform. Why? It’s often one of two reasons… Either they don’t know how to effectively use it, or they fear the dreaded “Connect & Pitch” that some many people employ looking for business. Relationships take time. Relationships take work. So why are people teaching the “Easy Button” approach to using Linkedin?

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Episode 421 – CRM Relationship Building Principles with Brad Banyas of 366º

Content Marketing, Email Marketing, Funnels, Generating Leads, Landing Pages, Podcast, Relationship Marketing, Sales, Sales Funnels, Social Media, SoftwareBy Brian Basilico December 4, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 25:49 — 35.4MB)

Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.

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Episode 420 – How To Build An Effective Content Marketing Strategy

Email Marketing, Emotional Intelligence, Niche Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico December 3, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB)

You can drive in a nail with a screwdriver… and you can pound in a screw with a hammer… but why would you? Often times that’s they way people treat marketing. They tend to push the kind marketing messages, on the platforms that appeal to them most. Email, Social Media, Video, and Podcasts (like this one) are all viable was to distribute messages, but are your messages targeted enough even when distributed on multiple platforms?

Systems like the DISC or Myers-Briggs allow people to profile people based on the way they communicate. What kind of communications or personality traits does your audience have?

Dominance – Results – Quick Action
Influence – Enthusiasm – Collaboration
Steadiness – Security – Create Stability
Conscientiousness – Quality – Accuracy
In this episode, we will discuss How you can use CRM (Customer Relationship Management) systems, to help target the same message, in a slightly targeted more fashion. And… we do this by discussing Toilet Paper Marketing!

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