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Episode 960 – BACON – Chapter 12: Connected Content

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico April 3, 2024 Leave a comment

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Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, they can add nutrients and organic matter to the soil, enhancing its quality. Mulch is not only decorative but also functional. It helps plants by regulating soil temperature, retaining water, and preventing weeds and erosion—all from recycled trees. I…

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Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership

Awareness, Business To Business Marketing, Content Marketing, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico March 27, 2024 Leave a comment

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You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls. All of…

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Episode 958 – BACON – Chapter 10: The Connection Conundrum!

Awareness, Business To Business Marketing, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico March 20, 2024 Leave a comment

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If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales. More social media engagement leads to more sales. Almost nobody would argue that more sales are bad,…

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Episode 957 – BACON – Chapter 9 – Trust Me…

Accountability, Awareness, Business To Business Marketing, Facebook, Human To Human, LinkedIn, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipBy Brian Basilico March 13, 2024 Leave a comment

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Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by honesty, warmed and fed through the light of integrity, and rooted in consistency. Strong roots and branches provide shade…

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Episode 956 – BACON – Chapter 8 – Like Me… Like You!

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Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it leads to a transactional two-step. You may make a sale, but it will not build a relationship. Relationships are key in the B2b world because businesses need to be reminded that you…

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Episode 955 – BACON – Chapter 7: Getting to Know You

Awareness, Business To Business Marketing, Education, Human To Human, Relationship Marketing, Sales, Social Media, Storytelling, Strategy, Thought LeadershipBy Brian Basilico February 27, 2024 Leave a comment

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Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…

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Episode 954 – BACON – Chapter 6: Know – Like – Trust

Awareness, Business To Business Marketing, Education, Google Adwords, Human To Human, Relationship Marketing, Sales, Social Media, Social Networking, Storytelling, Strategy, Thought LeadershipBy Brian Basilico February 21, 2024 Leave a comment

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The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales trainer Michael Goldstein, who talked about buyers needing to experience “confidence, affinity, and empathy” before making purchases. No matter who…

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Episode 953 – BACON – Chapter 5: Get Out…

Business To Business Marketing, Community, Human To Human, Networking, Relationship Marketing, Social Media, Social Networking, Storytelling, StrategyBy Brian Basilico February 14, 2024 Leave a comment

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Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. As we know it today, networking started taking hold in the 1970s. More formal groups like BNI (Business Networking International) started in 1984.…

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Episode 952 – BACON – Chapter 4: It’s Not About You, It’s About Business

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One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…

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Episode 951 – BACON – Chapter 2: Babies, Puppies & BACON

Authenticity, Emotional Intelligence, Facebook, Human To Human, Internet Marketing, LinkedIn, Relationship Marketing, Social Media, Social Networking, Storytelling, StrategyBy Brian Basilico January 30, 2024 Leave a comment

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What’s your image? Top view on pan with fried egg with bacon Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan?…

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