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Episode 627 – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy

Business Tools, Business Trends, Disruption, Expert Interview, Futurecasting, Human To Human, Managing Change, Mindset, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 2, 2020 Leave a comment

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Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is…

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Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

Business To Business Marketing, Business Trends, C-Suite Topics, Customer Relationship Manager, Data Management, Internet Marketing, Managing Change, Mindset, Podcast, Relationship Marketing, Social Media, Strategy, Success, Systems, Value Proposition, VideoBy Brian Basilico November 30, 2020 Leave a comment

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People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…

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Episode 625 – The 7 Voices In Your Head That May Be Holding You Back with Bill Guertin

Accountability, Coaching, Expert Interview, Human To Human, Investing In Yourself, Leadership, Managing Change, Podcast, SalesBy Brian Basilico November 25, 2020 Leave a comment

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Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

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Episode 624 – What Business Are You REALLY In? Are You Thankful?

Accountability, Business Trends, C-Suite Topics, Customer Service, Human Capital, Human To Human, Influencer Marketing, Podcast, Strategy, Value PropositionBy Brian Basilico November 23, 2020 Leave a comment

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In 1970, John Lennon released a son “Instant Karma”. In our ‘want it now’ world I am here to tell you that it’s not how this works. Sometimes, you can do all the right things but still, suffer. I have a friend (Alma Harrell) whom when you would ask how she was, always said, “Too…

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Episode 623 – How To Adapt – Cope – Flex In Uncertain And Challenging Buisness Times with Rick Lochner

Change Management, Disruption, Expert Interview, Futurecasting, Managing Change, Sales, Thought LeadershipBy Brian Basilico November 17, 2020 Leave a comment

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Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30…

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Episode 622 – Why It’s Important To Make A Case With A Case Study?

Branding, Business To Business Marketing, Business Trends, C-Suite Topics, Case Studies, Content Marketing, Copywriting, Entrepreneurship, Generating Leads, Podcast, Sales, Strategy, Systems, Value PropositionBy Brian Basilico November 16, 2020 Leave a comment

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Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

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Episode 621 – How Can The F-Word Change Your Life? with Dr. Cheryl Lentz

Accountability, Change Management, Coaching, Emotional Intelligence, Expert Interview, Mindset, MotivationBy Brian Basilico November 11, 2020 Leave a comment

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Known as the Academic Entrepreneur, Dr. Cheryl is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today they can use tomorrow in their personal and professional lives. It…

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Episode 620 – What Business & Life Lessons Can You Take Away From 2020?

Accountability, Business To Business Marketing, Change Management, Disruption, Human To Human, Investing In Yourself, Leadership, Managing Change, Opinion, Podcast, Relationship Marketing, StrategyBy Brian Basilico November 9, 2020 Leave a comment

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Who could have predicted what 2020 would be a tumultuous year? Every year has a degree of ebbs and flows, but this year was unique. What did you learn from the challenges that were presented? How can you take what you learned and apply it looking forward to 2021? There are three key lessons I…

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Episode 619 – Training Your Staff in the Zoombie Era with Michelle Filicicchia

Coaching, Conferences, Expert Interview, Motivation, Presentations, TrainingBy Brian Basilico November 4, 2020 Leave a comment

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Michelle’s primary focus is helping leaders and employees achieve high-performance and measurable results that encompass engagement, productivity, well-trained individuals and effective teams. Michelle brings a vigorous customer-focused approach with client engagements. She is accomplished with diverse and multi-cultural audiences and is a certified Personified Leadership facilitator. Michelle’s body of work spans the following practice areas:…

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Episode 618 – How To Get Your Content To Win The Election On Social Media

Business To Business Marketing, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Know Your Audience, Podcast, Relationship Marketing, Social Media, Storytelling, StrategyBy Brian Basilico November 2, 2020 Leave a comment

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Did you know that people are voting for your social media posts? People vote on your posts with likes, comments, and shares, but social media platforms have a form of voter suppression with their algorithms. The more that people engage with your content, the more the algorithms reward you. There are some key things that…

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