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Episode 441 – Change Is Not Always Better… But Better Is Always Change with Warren Whitlock

Business Trends, Customer Relationship Manager, Disruption, Expert Interview, Influencer Marketing, Managing Change, Relationship Marketing, Thought LeadershipBy Brian Basilico February 12, 2019 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

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Episode 440 – How-To Inspire Your Customers To Buy From You?

Accountability, Client Expectations, Motivation, Podcast, Sales, Sales Funnels, Strategy, Thought LeadershipBy Brian Basilico February 11, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

What Inspires You? What gets you Excited? Uplifted? Energized?

Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.

Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.

When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:

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Episode 439 – How To Use LinkedIn To Look Sweet In The C-Suite with Deb Krier

Branding, Entrepreneurship, Expert Interview, Influencer Marketing, LinkedIn, NetworkingBy Brian Basilico February 6, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 23:29 — 32.5MB) | Embed

Deb Krier is a LinkedIn Strategist, social media advisor, and professional speaker. For more than 10 years, she has work with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. But, senior executives often don’t see themselves as something that needs marketed. Drawing on her experience in working for small businesses, one of the largest corporations in the world, the nonprofit realm and as an entrepreneur, she demonstrates how LinkedIn is a strategic tool that enables everyone to improve their business, whether large or small, and create an impressive personal brand.
With more than 20 years of experience, Deb has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.

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Episode 438 – What Can You Do With Your Linkedin Connections?

Coaching, Customer Relationship Manager, Email Marketing, LinkedIn, Podcast, Sales, Social Media, SoftwareBy Brian Basilico February 4, 2019 1 Comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

I am sorry to say that if you have made a New Years Resolution, there is an 80% chance at this point it’s already failed. There is a false narrative that it takes 21 days to form a new habit? But, on average, it takes about 66 days before a new behavior becomes automatic.

When it comes to Linked In, chances are you have lots of connections and little action. You also probably have those connections on other social media, in your phone, Quickbooks, and more!

When it comes to Linkedin connections, it’s like a match. It takes a spark to light them, but a flame to reuse them in a way that can actually help you create new business. Here are 3 things that most people can do with their LinkedIn connections…

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Episode 437 – Don’t Just Build A Business But Make A Difference – The Hero Factor with Jeffrey Hayzlett

Business Trends, Cause Marketing, Disruption, Entrepreneurship, Expert Interview, Generational Influence, Podcast, Reputation, Success, Thought LeadershipBy Brian Basilico January 30, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 19:43 — 27.3MB) | Embed

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

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Episode 436 – 5 Main Reasons Why Marketing May Be Failing You?

Advertising, Client Expectations, Email Marketing, Facebook, LinkedIn, Making Money Online, Marketing Automation, Niche Marketing, Podcast, Sales, Sales Funnels, Social MediaBy Brian Basilico January 28, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

People often treat marketing like the lottery… All you need to do is SCRATCH & WIN! That was easy? But in reality, if you just play the lottery, you will ultimately loose more than you win. The games are designed not to make you rich, but to make money for the lottery or gambling organization. Few get lucky, so may try and fail.

There are those rare occasions where people figure out a strategy to legally beat the system. Marketing is a lot like the lottery. Once you figure out the formula, you can start to make more money than you spend (a profit). But, there are some basic things that people miss or try to skip over to claim their winnings that hinder their success:

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Episode 435 – Save Time And Make More Money Using Virtual Assistants with Kathy Goughenour

Expert Interview, Marketing Automation, Productivity, Time Management, Virtual AssistantsBy Brian Basilico January 23, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 24:12 — 33.4MB) | Embed

Brad Banyas is an entrepreneur, executive and technology advocate with over 22 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1991. He then started, and subsequently sold, Output Solutions Inc.

Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. OMI is the go-to resource for emerging mid-size companies that embrace CRM, Marketing Automation and Sales enablement platforms to grow and dominate their niche.

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

Affiliate Product Info – Links and Description: 366 Degrees www.366.io- The Relationship Marketing + Sales Automation Platform for Small to Midsize Enterprises that manages the execution and delivery of communications across email, landing pages and social connections. The service combines the strength of other platforms such as Nimble CRM, Salesforce, Vidyard video by connecting and automating key engagements around sales, marketing and customer communications to provide a unified view of engagement.

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Episode 434 – What Helps Your Drip Email The Most? Great Content!

A-B Split Testing, Drip Email Sequences, Email Marketing, Generating Leads, Sales, Sales Funnels, StrategyBy Brian Basilico January 21, 2019 1 Comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

The rumor of emails death is greatly exaggerated. In fact, it’s kind of having a renaissance since corporations are required to use it for legal and tracking reasons. So how can you best leverage this for your business?

Email is a very useful, yet difficult way to get your products, services and ideas in front of customers. The major challenges are that inboxes are stuffed with competition, spam, and other people’s to-dos. You have to do something to get noticed and stand out from the flood. Start out by asking permission in person, on the phone or over email to send them the sequence. Next, here are 5 things you should also consider:

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Episode 433 – Building Better Business Reationships with Rocket Notes and Brad Banyas

Content Marketing, Email Marketing, Funnels, Generating Leads, Landing Pages, Podcast, Relationship Marketing, Sales, Sales Funnels, Social Media, SoftwareBy Brian Basilico January 16, 2019 1 Comment

Podcast: Play in new window | Download (Duration: 26:53 — 37.1MB) | Embed

In 2016 Brad Banyas along with Paul Sciandra, Ravi Devulapalli and Thomas E. Orton co-founded 366 Degrees a Relationship Marketing and Sales Automation Platform.

Brad lives in Cumming Georgia with is wife of 27 years Brandy and his three sons, Connor, Cason, Michael and daughter Madeline.

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Episode 432 – How-To Prospect For New Clients With Emotional Intelligence?

Client Expectations, Emotional Intelligence, Podcast, Relationship Marketing, StrategyBy Brian Basilico January 14, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Some of you may laugh because the words “Emotional” and “Intelligence” generally do go together in your business universe. Emotional Intelligence – is the ability to recognize your own emotions and those of others, to identify your feelings and how it can effect communications. It can help you manage and/or adjust emotions to adapt to…

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