Episode 449 – Convincing Your Audience That Water Is Wet? Why Writing Matters In Marketing with Tomo Albanese

Priding himself on transparency, honesty, and consistency, Tomo is a content and copy veteran, with over a decade’s worth of experience. Tomo has worked with names such as Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, selling over $16.5 million dollars worth of information products. He currently runs his unique content company, WordsRWeapons, which works with Fortune 500 companies and even some smaller businesses to generate quality content at affordable rates.

Focusing on creating a positive environment for talented writers, Tomo manages to maintain an elite team that can write on any topic. This allows WordsRWeapons to act as a virtual writing department that grows and shrinks according to your business’s needs.

Having earned a reputation for transparency and integrity, I have enjoyed working with professionals like Shawn Casey, Tom Bell, Mark Victor Hansen, Robert Allen, Ryan Moran, and Perry Belcher, I have sold more than $16.5 Million in products and services. I have found there is no substitute for living with intention. While homeless, I learned that being happy happens only by helping others. We all have more in common than not.

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Episode 448 – LinkedIn Profile & How To Brand Yourself Better With It?

What do you think LinkedIn is? If you are like most people (including Microsoft who owns it) it’s considered the best play to find and post a job on the internet. It’s so much more than that… it one of the the best personal branding tools out there (yes better than Facebook and Instagram combined)!…

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Episode 447 – Using Conscious Focused Actions To Grow Your Business with JV Crum III

J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for business coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. Named by Inc Magazine as one of the Top 13 Business Shows to listen to in 2017, JV is host of the syndicated radio show and podcast, Conscious Millionaire, and the best-selling author of “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds multiple certifications in NLP and has graduate degrees in three areas: law, business and psychology (JD, MBA, MS).

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Episode 446 – Are You Asking Yourself… The Reason I Am Doing This Is?

When Someone asks “Who Is your Perfect Audience” and they answer “Everyone”… They are REALLY saying “They Don’t Really Know?”. If you don’t know who you are talking to, how are you supposed to know what to say to them? Marketing is a process. Do you understand WHY you are doing it? Of course to…

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Episode 445 – Communicating From A Point Of Love Vs Fear with Michele PW

Michele PW (Pariza Wacek) is the best-selling author of the “Love-Based Business” series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services for her clients over the past 8 years. In her spare time, she also writes and publishes psychological thrillers/mystery/suspense novels.

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Episode 444 – 5 Myths About Online Marketing That Need To Be Busted

I had the pleasure of meeting with a new client and their social media team. They wanted to boost engagement on their social media to boost sales. They looked puzzled when I started talking websites and emails? Social media can often be the bright shiny object that distracts for the ultimate goal… MORE SALES! There…

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Episode 443 – How To Avoid The Time-Money-Energy Drains In Your Business with Cindy J Holbrook

Cindy J Holbrook, aka The Visibility wiz, is uniquely gifted at guiding entrepreneurs to thrive as they go up the ladder from being the best-kept secret to trusted and in-demand online authority. Clients benefit from her empowering systems and strategies that enable them to honor their own integrity and attract their ideal clients while building a fun and profitable online business.

As the host of the Biz Success In 15 podcast, Cindy J interviews top experts that share hot strategies listeners can implement in 15 minutes or less. She has been featured on Huffington Post Live, Women’s Speaker Association TV, eHarmony, Prevention Magazine, AOL, MSN, Fox and a guest on numerous online summits, podcasts, and radio shows. Her mission is to guide entrepreneurs to have the confidence and the know-how so that they can succeed.

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Episode 442 – What To Do When People Attack You Online?

Have you ever posted anything on social media and regretted it later? I am sure most of you have. This weekend I did!

Normally when people start to argue and get mean and start attacking me or my friends, I will simply take it down. But this time was different… I was sharing my emotions to a tragedy that hit too close to home and I stood my ground. AND I learned a lot that I want to share it with you.

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Episode 441 – Change Is Not Always Better… But Better Is Always Change with Warren Whitlock

Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

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Episode 440 – How-To Inspire Your Customers To Buy From You?

What Inspires You? What gets you Excited? Uplifted? Energized?

Chances are that what inspires you may also inspire your customers. We are usually a reflection of our perfect avatars or customers.

Inspiration is defined as: The action or power of moving the intellect or emotions or The act of influencing or suggesting opinions.

When it comes to inspiring customers, you have to think about their mindset and where the are in the buying process. This is something I like to call “Six Degrees of Separation”. These include:

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