Episode 557 – Direct Marketing Basics with Brian Kurtz

Brian Kurtz has had two careers.The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. During that time, he was mentored by, and worked with, a who’s who of marketing legends (who he owes everything to). And more specifically, he worked side-by-side with the most prolific copywriters who…

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Episode 556 – Bored or Busy? It’s Time To Work Harder!

We are a week or so into a major change in our business work environments. Many workers have been sent home to either work there, or wait for the business climates to change. During this time of home confinement (in many states) you have an opportunity to be either bored or busy. If you are…

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Episode 555 – Easy Infographics and Presentations Using Visme with Payman Taei

Payman Taei is the founder of Visme, an all-in-one visual communication platform empowering everyone to create and share beautiful interactive presentations, infographics, reports and other forms of engaging content with no design skills. Affiliate Product Info – Links and Description: Visme is a leading do-it-yourself design platform that allows anyone to translate information into captivating and…

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Episode 554 – Three Things Every Business Should Do During A Time Of Crisis?

When I ran my business in the 1990’s I was faced with a disaster that took me by surprise and almost shut my business down. Our recording studio was flooded with raw sewage and it took months to recover from. We did what we could do to keep the doors open and get by, but…

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Episode 553 – Best Of – Influencer Marketing with Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

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Episode 552 – Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!

One of the most basic marketing tools is face-to-face networking. Getting out of your office and meeting new people is a sure fire way to increase business opportunities and learn new things. Networking can happen online as well. That is the power of social media. You can enhance the power of face-to-face networking, or emulate…

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Episode 551 – The 5 Lies CEOs Tell Themselves with Mark SA Smith

Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

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Episode 550 – How A Dreamcatcher Helps To Create Customer Focused Content

Have you ever had a dream or a great idea at night, said to yourself “I have to remember this?”, and then wake up only to remember that you wanted to remember something, and just forgot what it was? I think we all have done that while sleeping, walking the dog, networking, or just walking…

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Episode 549 – Best Of – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

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Episode 548 – Embrace Disruption By Changing The Way You Think About Change!

Change happens. Change is inevitable. Change is a process. It’s a lot of things, but often never easy. Especially when it involves multiple people, with multiple objectives, and multiple points of view. When you are working with a diverse group of people that you are trying to convince to change things, you have to see…

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