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Episode 830 – The Limitless Value Of Creativity with Blamah Sarnor

Branding, C-Suite Topics, Change Management, Creativity, Engagement, Expert Interview, Instagram, Own It, Podcast, Storytelling, StrategyBy Brian Basilico November 16, 2022 Leave a comment

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I am the CEO and Founder of Web Collaborative, a full-service digital creative agency. We pride ourselves on producing high-quality work that authentically communicates the value and story of our clients. In short, staying true to their “Digital DNA” so that they are successful for the long haul. Our vision is to empower and inform…

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Episode 829 – The 5 Keys To Successful B2b Marketing

Business To Business Marketing, Buyer's Journey, C-Suite Topics, Human To Human, Podcast, Sales, Sales Funnels, SuccessBy Brian Basilico November 15, 2022 Leave a comment

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Consumers are fickle. How do I know? I am one. Consumers change loyalties in an instant, while B2b customers are more complex. Switching brands or companies is easy for B2c. Not so much for B2b. One of the Baconisms I post every month is, “When you contact a prospect… you are a salesperson. When a…

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Episode 828 – Best Of – The History of CRMs and Why People Don’t Use Them Enough with Jon Ferrara

Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Expert Interview, Generating Leads, List Building, Marketing Automation, Podcast, Productivity, Sales, Sales FunnelsBy Brian Basilico November 10, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 24:40 — 28.2MB) | Embed

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view…

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Episode 827 – The Distraction Attraction

Advertising, C-Suite Topics, Facebook Ads, Google Adwords, Google Analytics, Podcast, Psychology Of Social Media, Sales, SEO, Social Media, Strategy, WebsitesBy Brian Basilico November 8, 2022 Leave a comment

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I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

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Episode 826 – Best Of – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareBy Brian Basilico November 2, 2022 Leave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

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Episode 825 – Marketing and Sales = Poison or Antidote

Accountability, Advertising, Authority Marketing, C-Suite Topics, Google Adwords, Know Your Audience, Podcast, Questions, Strategy, WebsitesBy Brian Basilico November 1, 2022 Leave a comment

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I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

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Episode 824 – Best Of – Look Into My Eyes and Sell More with Umar Hameed

Email Marketing, Expert Interview, Mindset, Podcast, Relationship Marketing, Sales, TrustBy Brian Basilico October 27, 2022 Leave a comment

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Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. Umar helps sales professionals break through their limitations so they do an extra 20 transactions this year. I help team leaders become…

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Episode 823 – It’s Not What They Say… It’s What They Do… CONSISTENTLY

Accountability, C-Suite Topics, Engagement, Human To Human, Innovation, Own It, Podcast, Productivity, Strategy, Systems, Thought LeadershipBy Brian Basilico October 26, 2022 Leave a comment

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Consistency can be defined as conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness. When it comes to sales and marketing, consistency is a moving target. Technology and the business environment continue to evolve. You can adapt and help to provide consistently, or consistently improve…

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Episode 822 – Best Of – The Transformational Economy with Mark S.A. Smith

Business To Business Marketing, C-Suite Topics, Cause Marketing, Economy, Engagement, Expert Interview, Futurecasting, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico October 20, 2022 Leave a comment

Podcast: Play in new window | Download (Duration: 24:35 — 28.1MB) | Embed

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 821 – Well Would You Look At That? Lessons Learned from Lifelong Learning

Accountability, C-Suite Topics, Entrepreneurship, Innovation, Own It, Podcast, Productivity, Storytelling, Systems, TrainingBy Brian Basilico October 17, 2022 Leave a comment

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You have undoubtedly heard the saying that “You can’t teach an old dog, new tricks?” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate…

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