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Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Advertising, Business Tools, Content Marketing, Digital Magazines, Expert Interview, Generating Leads, Influencer Marketing, List Building, Podcast, Software, Thought Leadership, Video, WebsitesBy Brian Basilico February 27, 2018 Leave a comment

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Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

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Episode 340 – What Is The Best Way To Broadcast Your Content & Who Is Listening?

Content Marketing, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico February 26, 2018 Leave a comment

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What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers. TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It’s Not…

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Episode 339 – Influencer Marketing with Chris Brogan

Blogging, Books, Branding, Client Expectations, Content Marketing, Expert Interview, Generating Leads, Influencer Marketing, Making Money Online, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico February 20, 2018 Leave a comment

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Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

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Episode 338 – Why Nobody Cares What You Say On Social Media Any More?

Branding, Content Marketing, Know Your Audience, LinkedIn, Managing Change, Podcast, Relationship Marketing, Social Media, Storytelling, Thought LeadershipBy Brian Basilico February 19, 2018 Leave a comment

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In this super-charged, hyperactive world of news and misinformation, it’s getting harder and harder to get people to pay attention to you and your messages. If people share your views they may pay attention, but information overload is having an impact on engagement on social media today! So how do you stand out above the…

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Episode 337 – Building An Online Business with Paykickstart and Mark Thompson

Business Tools, Content Marketing, Expert Interview, Making Money Online, Podcast, Sales Funnels, SoftwareBy Brian Basilico February 14, 2018 Leave a comment

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Mark Thompson has been online for 10 years. Starting in the offline world, Mark worked with digital agencies working with business/client marketing campaigns (SEO, PPC, Social Media, Email Marketing) honing his internet marketing chops. He was fired from his very last JOB in 2010.

He then became the Co-founder of DigitalKickstart.com and PayKickstart.com and has sold over 20 million dollars in sales.

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Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

Facebook, Google+, Instagram, Internet Marketing, LinkedIn, Pinterest, Podcast, Social Media, TwitterBy Brian Basilico February 12, 2018 Leave a comment

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I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the… “With This Easy Posting Formula… You Can Make Millions!” strategy, and I have tried it over…

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Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Business Tools, Content Marketing, Email Marketing, Expert Interview, Generating Leads, Influencer Marketing, PodcastBy Brian Basilico February 7, 2018 1 Comment

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Erik is the Chief Marketing Officer at AWeber where he drives AWeber’s overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing.

Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns.

He also expresses his passion for marketing by serving as a guest instructor for digital marketing courses at Drexel and Saint Joseph’s Universities. He has also created, and supports as the lead instructor for, the No. 1-nationally ranked online certification course in digital marketing for the University of Vermont.

Erik has contributed and participated as an expert panelist, moderator and speaker at various marketing and advertising events, including iMedia Summit, eTail, Podcast Movement and FinCon. He is a regular contributor to Huffington Post, Entrepreneur.com, MediaPost and AllBusiness.com. His areas of expertise range from building high-performing marketing teams to emerging marketing strategies and performance-based tactics.

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Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

Auto Responders, Content Marketing, Customer Service, Email Marketing, Know Your Audience, Marketing Automation, Podcast, Sales, ToolsBy Brian Basilico February 5, 2018 Leave a comment

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I hear all the time that “Email Marketing is dead!” That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program…

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Episode 333 – Becoming A Thought Leader By Doing Good with Warren Whitlock

Expert Interview, Influence, Influencer Marketing, Podcast, Storytelling, Thought LeadershipBy Brian Basilico January 31, 2018 Leave a comment

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Warren Whitlock has been pushing into the future for decades. Producing New Media content since 1969. Online since 1981, Selling online since 1986. Wrote the first social media book about Twitter in 2008.

Now helping businesses understand how the world will change even faster, and how to profit in this hyper volatile world. Warren is an advisor to leading edge companies and those that want rapid growth. A leading influencer in blockchain, martech, solar energy and health tech.

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Episode 332 – How Can You Influence An Audience Better… Opinions or Story?

Generating Leads, Opinion, Podcast, Storytelling, Thought LeadershipBy Brian Basilico January 29, 2018 Leave a comment

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I always say we have three jobs no matter what your position is and what kind of business you are in… the “Sales”, “Marketing”, and “Customer Support” business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms… Opinions and Story.

They are defined like this:

Opinion – “a view or judgment formed about something, not necessarily based on fact or knowledge”
Story – ” an account of past events in someone’s life or in the evolution of something”
In this episode, we will discuss both and how they can affect your being perceived as a Thought Leader. Both have a place in business and both have certain powers of persuasion that can make a big difference in the areas of “Sales”, “Marketing”, and “Customer Support”.

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