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Episode 553 – Best Of – Influencer Marketing with Chris Brogan

Blogging, Books, Branding, Client Expectations, Content Marketing, Expert Interview, Generating Leads, Influencer Marketing, Making Money Online, Podcast, Relationship Marketing, Thought LeadershipBy Brian Basilico March 11, 2020 Leave a comment

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Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

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Episode 552 – Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!

Accountability, Community, Generating Leads, Networking, Podcast, Relationship Marketing, Reputation, Social NetworkingBy Brian Basilico March 9, 2020 Leave a comment

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One of the most basic marketing tools is face-to-face networking. Getting out of your office and meeting new people is a sure fire way to increase business opportunities and learn new things. Networking can happen online as well. That is the power of social media. You can enhance the power of face-to-face networking, or emulate…

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Episode 551 – The 5 Lies CEOs Tell Themselves with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Change Management, Expert Interview, Generating Leads, Masterminds, Podcast, Sales, Strategy, Thought LeadershipBy Brian Basilico March 4, 2020 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives. Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom,…

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Episode 550 – How A Dreamcatcher Helps To Create Customer Focused Content

Content Marketing, Podcast, Productivity, Social Networking, Storytelling, Time Management, Virtual Assistants, Writing BooksBy Brian Basilico March 2, 2020 Leave a comment

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Have you ever had a dream or a great idea at night, said to yourself “I have to remember this?”, and then wake up only to remember that you wanted to remember something, and just forgot what it was? I think we all have done that while sleeping, walking the dog, networking, or just walking…

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Episode 549 – Best Of – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Business Tools, Expert Interview, Podcast, Productivity, Project Management, SoftwareBy Brian Basilico February 26, 2020 Leave a comment

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Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

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Episode 548 – Embrace Disruption By Changing The Way You Think About Change!

Accountability, Change Management, Disruption, Emotional Intelligence, Generational Influence, Influence, Leadership, Managing Change, Podcast, Project Management, Thought LeadershipBy Brian Basilico February 24, 2020 Leave a comment

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Change happens. Change is inevitable. Change is a process. It’s a lot of things, but often never easy. Especially when it involves multiple people, with multiple objectives, and multiple points of view. When you are working with a diverse group of people that you are trying to convince to change things, you have to see…

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Episode 547 – Best Of – How To Eat An Elephant & Land A Whale with Mark S. A. Smith

Branding, Business Tools, Coaching, Expert Interview, Generating Leads, Influence, Podcast, Relationship Marketing, SalesBy Brian Basilico February 19, 2020 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 546 – Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up?

Advertising, Email Marketing, Facebook Ads, Google Adwords, Know Your Audience, LinkedIn, Podcast, Sales, Social Media, Strategy, Value PropositionBy Brian Basilico February 17, 2020 Leave a comment

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I saw this video online where a math (multiplication) was done the traditional way (how I learned) and the NEW way (putting numbers in a table and working it in phases). The old way took 20 seconds where the new way took over 3 minutes? New math is everywhere, especially at the grocery store in…

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Episode 545 – Building A Business Community Live and Online with Ellen Huxtable

Community, Expert Interview, Know Your Audience, Masterminds, Networking, Podcast, Relationship Marketing, Social Networking, Using GroupsBy Brian Basilico February 12, 2020 Leave a comment

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Ellen Huxtable is a business coach, author, and speaker. Her company, Advantage Business Concepts, helps clients get past the speed bumps of business. Ellen offers consultative services, team facilitation, and peer forum opportunities. She is the author of “From Corporate to Consultant,” “Power Networking for Job Seekers,” “Power Networking for Small Businesses,” and “Turbo-charge &…

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Episode 544 – I Almost Died… And How Social Media Helped Me Make It Better!

Accountability, Branding, Podcast, Psychology Of Social Media, Social Media, Social Networking, Using GroupsBy Brian Basilico February 10, 2020 Leave a comment

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Yup you read that right. Out of nowhere… I got sick but had no idea how really sick I was. One of my neighbors saw me being loaded into an ambulance, and posted it to a neighborhood Facebook Group. I was embarrassed, worried about my business brand. What if people saw me as weak, what…

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