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Episode 513 – News You Can Use By Getting Public Relations with Hank Eder

Expert Interview, Newpapers, Public Relations, StorytellingBy Brian Basilico October 22, 2019 Leave a comment

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Hank Eder is a PR/Marketing pro with decades of experience, from newspaper reporter/editor to PR & advertising agencies. Currently, he runs a small PR/Marketing business mostly online, at hankeder.com, with clients local to the Asheville, NC area and “virtual clients” in other parts of the country. His course, Self-Propelled Marketing Academy, is helping small business…

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Episode 512 – What’s Old Is New… Don’t Mummify Your Content!

Content Marketing, Course Creation, Intellectual Property, Podcast, Productivity, Thought Leadership, Time Management, Writing BooksBy Brian Basilico October 21, 2019 Leave a comment

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Recently in the news, there was a discovery in Egypt of a new batch of Mummies. Each of them are 2000 plus year old people who each share a story, but have unique stories of their own. You old content is like a mummy (buried in your blog, podcast, YouTube channel, or whatever?).It can be…

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Episode 511 – From Concert Halls To Living Rooms – Marketing Music Like A Coach with Ben Thomas

Audio, Authority Marketing, Cause Marketing, Entrepreneurship, Expert Interview, Generational Influence, Know Your Audience, Music, Niche Marketing, Physical Products, Podcast, Spirituality, Thought LeadershipBy Brian Basilico October 15, 2019 2 Comments

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Ben has spent most of the past 15 years of his life being a dual-career music pastor and indie-folk singer/songwriter. A few years ago his world view seemed to be expanding beyond the boxes that “church” could contain. So, in order to creatively explore beyond the walls of his past, he moved from Illinois to…

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Episode 510 – Stop Selling Your Time… When People Pay For Results?

Accounting, Branding, Client Expectations, Mindset, Sales, Value PropositionBy Brian Basilico October 14, 2019 Leave a comment

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We live a society that equates time with money. Time is a resource that can be sold, but that make it a commodity. It can be negotiated and people can always buy your time from somebody for less (even if what you do may or may not have more value). What would or could happen…

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Episode 509 – Using Video To Create An Exceptional Customer Experience with Yifat Cohen

Expert Interview, Know Your Audience, Presentations, Relationship Marketing, Social Media, Storytelling, Strategy, Thought Leadership, VideoBy Brian Basilico October 8, 2019 Leave a comment

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Yifat Cohen is the architect behind generating a quarter of a million dollar ($250,000) in just 10 days with live shows. A Growth Hacker specializing in community building, gamifying live engagements and cultivating brand evangelists. Yifat is that Geek Google flies around to its many offices around the world, freelance style, to speak about products…

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Episode 508 – Social Media • The Marketing Trifecta • The Pyramid Scheme

Content Marketing, Engagement, Funnels, Google Analytics, Influencer Marketing, Networking, Podcast, Sales, Sales Funnels, Social MediaBy Brian Basilico October 7, 2019 Leave a comment

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I always say that “Relationships Are The Currency Of Business!”, and this is the foundation of how and why marketing works. It takes time to lead people through a journey from awareness to big ticket clients, Some people claim they can circumvent steps and you can just go from one to the other, but I…

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Episode 507 – From Mega Church To Macchiato – Reinveting Relevance with Scott Hodge

Education, Entrepreneurship, Expert Interview, Podcast, Spirituality, Thought LeadershipBy Brian Basilico October 1, 2019 Leave a comment

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Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society…

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Episode 506 – How Does Making Yourself Obsolete Makes you More Valuable Now?

Client Expectations, Coaching, Entrepreneurship, Influence, Podcast, Relationship Marketing, SalesBy Brian Basilico September 30, 2019 Leave a comment

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Most businesses are busy trying to create customers for life. But in some cases, It makes more sense to make you and your services become obsolete to customers. This is especially true if you are in the coaching, medical, or legal fields! Customers come to you with a problem, and it’s your job to fix…

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Episode 505 – Babbling About Sales & Podcasting with Pat Helmers.mp3

Engagement, Expert Interview, Podcast, Podcasting, SalesBy Brian Basilico September 24, 2019 Leave a comment

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Pat Helmers is an international business consultant and technology startup coach. He is the author of the Selling With Confidence sales system and host of the award winning Sales Babble sales podcast. Pat has been in the tech world his entire professional career. Pat started his career as a software engineer for Bell Laboratories. It…

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Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Client Expectations, Content Marketing, Emotional Intelligence, Influencer Marketing, Know Your Audience, Online Communities, Podcast, Relationship Marketing, Sales, Thought LeadershipBy Brian Basilico September 23, 2019 Leave a comment

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Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

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