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Episode 507 – From Mega Church To Macchiato – Reinveting Relevance with Scott Hodge

Education, Entrepreneurship, Expert Interview, Podcast, Spirituality, Thought LeadershipBy Brian Basilico October 1, 2019 Leave a comment

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Scott Hodge is the Lead Pastor of The Orchard Community, an eclectic spiritual community of artists, innovators, dreamers and thinkers helping people become who they’ve been created them to be. Scott is also the founder of Society 57, a 7-day a week social space set to open this October in beautiful downtown Aurora, Illinois. Society…

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Episode 506 – How Does Making Yourself Obsolete Makes you More Valuable Now?

Client Expectations, Coaching, Entrepreneurship, Influence, Podcast, Relationship Marketing, SalesBy Brian Basilico September 30, 2019 Leave a comment

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Most businesses are busy trying to create customers for life. But in some cases, It makes more sense to make you and your services become obsolete to customers. This is especially true if you are in the coaching, medical, or legal fields! Customers come to you with a problem, and it’s your job to fix…

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Episode 505 – Babbling About Sales & Podcasting with Pat Helmers.mp3

Engagement, Expert Interview, Podcast, Podcasting, SalesBy Brian Basilico September 24, 2019 Leave a comment

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Pat Helmers is an international business consultant and technology startup coach. He is the author of the Selling With Confidence sales system and host of the award winning Sales Babble sales podcast. Pat has been in the tech world his entire professional career. Pat started his career as a software engineer for Bell Laboratories. It…

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Episode 504 – Content Marketing And Making The Customer The Hero Of You Story

Client Expectations, Content Marketing, Emotional Intelligence, Influencer Marketing, Know Your Audience, Online Communities, Podcast, Relationship Marketing, Sales, Thought LeadershipBy Brian Basilico September 23, 2019 Leave a comment

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Have you ever been to a website or email and said to yourself, “Man… they really like themselves”? Companies and brands are so busy trying to convince you that they are the best option for you, they just “We-We” all over themselves. You have to put your customer’s feeling and needs ahead of your when…

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Episode 503 – How To Become A Sought After Expert Even If No One Knows You Yet with Janis Pettit

Expert Interview, Influencer Marketing, Interviews, Investing In Yourself, Podcast, Storytelling, Thought Leadership, Video, Video Podcast, WebsitesBy Brian Basilico September 18, 2019 Leave a comment

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Janis Pettit is a best selling author, speaker, and serial entrepreneur. After some years working as a New York stage and TV actor/singer, and cable business talk show host, she built 4 businesses from start-up to success. Since 2002 she’s helped hundreds of entrepreneurs, small company CEO’s, experts and consultants worldwide to be seen, be…

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Episode 502 – Why Do Content Marketing? It’s all In The Numbers!

Client Expectations, Content Marketing, Generating Leads, Networking, Podcast, Relationship Marketing, Sales, Social Media, Strategy, Thought LeadershipBy Brian Basilico September 16, 2019 Leave a comment

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One of the inherent problems with social media is other people just don’t get it… Social: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Media: a medium of cultivation, conveyance, or expression Nowhere in those two definitions does it say connecting with someone online…

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Episode 501 – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipBy Brian Basilico September 10, 2019 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

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Episode 500 – Celebration

Generational Influence, Influencer Marketing, Podcast, Storytelling, Testimonials, Thought LeadershipBy Brian Basilico September 9, 2019 Leave a comment

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Welcome to Episode 500! This has been a journey of 250 weeks, just 10 (or 2×5) weeks short of 5 years. In Numerology “The number 5 usually indicates someone who is full of energy (but unable to channel it responsibly).” I humbly disagree with that last point. 😇 “This number brings adaptability, independence of thought…

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Episode 499 – From In Person To Online – Building A Cohesive Community with David Perdew

Conferences, Expert Interview, Funnels, Internet Marketing, Know Your Audience, List Building, Niche Marketing, Online Communities, Podcast, Thought Leadership, Using GroupsBy Brian Basilico September 4, 2019 Leave a comment

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As the CEO and chief architect of NAMS (the Novice to Advanced Marketing System), David Perdew has used all his skills as a journalist, consultant and entrepreneur to build one of the most successful and fastest growing business training workshops available today at http://NextNAMS.com and it’s supporting membership site at http://MyNAMS.com. The Novice to Advanced Marketing System is…

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Episode 498 – What’s Next? Stop Reinventing When You Can Easily Pivot?

Accountability, Business Trends, Coaching, Growth Hacking, Investing In Yourself, Mindset, Podcast, StrategyBy Brian Basilico September 2, 2019 Leave a comment

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Reinvention often means scrapping everything and starting from scratch, or trying to take something that someone has already created, and trying to do it better (the better mouse trap). Starting from scratch takes a lot of time and resources. But, sometimes it’s worth it. For example take Apple and how they went from a company…

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