Episode 818 – How A Ping-Pong Table Could Save Your Business (or Maybe Not?)

Business Trends, C-Suite Topics, Employees, Engagement, Expert Interview, Hiring, Human Capital, Human To Human, Podcast, Productivity, PurposeLeave a comment

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Neil is a Certified Business Performance Advisor with Insperity. He is an HR professional for small businesses, specializing in employee engagement, loyalty, and retention. His business services include recruiting, hiring, onboarding, payroll, benefits, training and development, performance reviews, performance management, risk and liability management. Graduated in 2011 with two Bachelor’s degrees in Physics and Economics,…

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Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Accountability, Business Trends, C-Suite Topics, Content Marketing, Facebook, Google Adwords, Podcast, Relationship Marketing, Sales, SEO, Social Media, Systems, WebsitesLeave a comment

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Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

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Episode 816 – Best Of – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean

Business To Business Marketing, Business Tools, C-Suite Topics, Content Marketing, Data Management, Engagement, Expert Interview, International Marketing, Internet Marketing, Marketing Automation, Podcast, Productivity, Social Media, Social Networking, SoftwareLeave a comment

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Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been…

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Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up

Blogging, Business Trends, C-Suite Topics, Content Marketing, Ebooks, Know Your Audience, Podcast, Sales, Social Media, Strategy, Success, Systems, Technology, Thought LeadershipLeave a comment

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We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at…

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Episode 814 – Best Of – Making The Most Of Video In Your Marketing Mix with Lou Bortone

Expert Interview, Social Media, VideoLeave a comment

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Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

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Episode 813 – Name That Tune – Has Your Brand Voice Evolved With Your Business?

Blogging, Business To Business Marketing, C-Suite Topics, Coaching, Conferences, Content Marketing, Networking, Podcast, Relationship Marketing, Storytelling, Success, VolunteeringLeave a comment

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Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association – Raleigh chapter)\. It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked…

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Episode 812 – Best Of – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy

Business Tools, Business Trends, Disruption, Expert Interview, Futurecasting, Human To Human, Managing Change, Mindset, Podcast, Strategy, Thought LeadershipLeave a comment

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Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is…

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Episode 811 – How To Exceed Expectations? Find Someone Who Cares!

Accountability, C-Suite Topics, Change Management, Client Expectations, Engagement, Human To Human, Managing Change, Podcast, Project Management, Storytelling, Success, TrustLeave a comment

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When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the…

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Episode 810 – How To Hire Amazing Employees with Jeannette Seibly

Accounting, C-Suite Topics, Employees, Expert Interview, Hiring, Human Capital, Human To Human, Legal Issues, Podcast, ProcessLeave a comment

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Jeannette Seibly is The Leadership Results Coach. She has guided the creation of “people solutions” for 100s of companies while guiding the creation of three millionaires and countless 6-figure income professionals. During the past 29 years, she has become an award-winning international executive and family business management consultant, author, and keynote speaker. Her newest book,…

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Episode 809 – It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

Accountability, C-Suite Topics, Client Expectations, Design, Infographics, Know Your Audience, Podcast, Software, Strategy, Systems, TrainingLeave a comment

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It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. Change is hard and wonderful at the same time. There…

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