Episode 201 – Social Selling Using LinkedIn with Phil Gerbyshak

Expert Interview, LinkedIn, Podcast, SalesLeave a comment

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Phil Gerbyshak believes in the power of social selling, leadership, and connection. With a unique speaking style—part sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5…

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Episode 200 – Looking Back And Looking Ahead – Some of My Favorite Guests

Business Tools, Coaching, Expert Interview, Google Analytics, Interviews, Podcast, Relationship MarketingLeave a comment

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Welcome to Episode 200… It’s been almost 2 years since I started the Bacon Podcast. One of the things I love about this podcast is interviewing some incredible guests. You get to listen in on my conversations with people who I want to learn from and you get the opportunity to learn along with me…

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Episode 199 – Mastering The Sales Mindset with Wendy Y Bailey

Coaching, Conferences, Expert Interview, Podcast, Relationship Marketing, SalesLeave a comment

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Called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurs, coaches, speakers, trainers and consultants for fourteen years. She is a sought-after coach and sales speaker for her fierce and dynamic dedication to inspiring individuals, groups and organizations to create…

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Episode 198 – How-To Embrace Relationship Marketing To Expand Your Business

Branding, Facebook, Generating Leads, Instagram, LinkedIn, Pinterest, Podcast, Relationship Marketing, Reputation, Sales, Social Media, TwitterLeave a comment

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Relationship Marketing is defined on Wikipedia as “a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.”. In my first book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, I talk about and define Know, Like, and Trust! Relationship Marketing…

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Episode 197 – How To Eat An Elephant & Land A Whale with Mark S. A. Smith

Branding, Business Tools, Coaching, Expert Interview, Generating Leads, Influence, Podcast, Relationship Marketing, Sales1 Comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 196 – The 3 Big Mistakes People Make When Reading Google Analytics

Business Tools, Facebook, Generating Leads, Google Analytics, Internet Marketing, Podcast, WebsitesLeave a comment

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The biggest asset you have in your business (aside from you) is data! Knowing your numbers is key to running your business and doing your best to predict the future. Google Analytics is a stalworth in measuring traffic to your website because so many people use it. It has become the de-facto tool and a…

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Episode 195 – Be Disruptive To Create New Business with Mark S. A. Smith

Branding, Business Tools, Coaching, Expert Interview, Generating Leads, Influence, Podcast, Relationship Marketing, Sales1 Comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 194 – How-To Turn Disruption & Chaos Into Calm & Clarity

Advertising, Branding, Business Tools, Content Marketing, Generating Leads, Podcast, Relationship Marketing, Video, WebsitesLeave a comment

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There is this great book called “Blue Ocean Strategy” that talks about not being in the space where all the sharks are feeding but go to the ‘Blue Ocean’ where the water is clear and there is less competition for food (clients). What you have to do is be disruptive, or become different enough so people will…

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Episode 193 – Conducting Great Interviews with News Journalist & Radio Host Kirk Farah

Expert Interview, Interviews, Podcast, Podcasting, Relationship Marketing, Social MediaLeave a comment

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After serving nine years as a US Army at various assignments around the world , Fa rah held various management IT positions in Chicago for both the federal government and the private sector.  When the high-tech bubble burst in  the 2008, he re-tooled and returned to his passion as a radio journalist in Illinois’ Capitol…

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Episode 192 – 3 Common Mistakes When Posting To Social Media

Branding, Networking, Podcast, Relationship Marketing, Reputation, Social Media2 Comments

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There are three common business mistakes we all see a loy of people making. Some people only want to be their brand and not themselves. You see them all the time trying to sell their crap rather than trying to create relationships. Some people try to look bigger than they really are. Big businesses are in the customer…

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