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Episode 411 – Help A Teacher – Cause Marketing with Debbie Scott

Cause Marketing, Disruption, Expert Interview, Facebook, Facebook Groups, Influence, Niche Marketing, Podcast, Social MediaBy Brian Basilico October 30, 2018 Leave a comment

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My name is Debbie Scott. I am married to Roy Scott, and have been for 22 years. He is an attorney who practices family and criminal law. I am 64 years old, been a paralegal for my husband for many years. I live in Midland, Texas. I have three children and 3 amazing children-in-laws and 9 grandchildren, 5 girls and 4 boys . My family is very close and the delight of my life is spending time with family. I have always enjoyed helping people. Help A Teacher was not in my plans, but it is my passion now. I am a Christian and my faith is very important to me. I attend First Baptist Church of Midland. I do have a bachelors in Accounting and Information Systems. My father passed away in 2001 of cancer, my mom lives beside me and I am blessed to have her.

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Episode 410 – Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

Content Marketing, Podcast, Public Relations, Reputation, Storytelling, Strategy, Success, TestimonialsBy Brian Basilico October 29, 2018 Leave a comment

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Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.

Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

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Episode 409 – Lay Off The Rah-Rah Or BSOS & Get Back To Business Basics with Chris Voss

Business Trends, Education, Expert Interview, Generational Influence, Investing In Yourself, Making Money Online, Podcast, Thought LeadershipBy Brian Basilico October 24, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 30:18 — 41.8MB) | Embed

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

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Episode 408 – What Is a Marketing Strategy and Should You Want One?

Content Marketing, Internet Marketing, Podcast, Sales, Social Media, Success, WebsitesBy Brian Basilico October 22, 2018 Leave a comment

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Many people try to create marketing plans but lack a strategy to execute it successfully. A Strategy is – a plan of action or policy designed to achieve a major or overall aim. That is why I subscribe to the Ready, Fire, Aim method of marketing.

There are only two ways to get traffic back to your own properties (website), pay for it, or earn it. Starting Facebook or Google ads may be a tactic, but without a strategy, it can become a business money pit with limited results.

You have to ask yourself what you expect from these ads:

Where Do You Want Them To Go?
What Do You Want Them To Do?
What Should They?
In this episode, we will discuss how to create a profitable marketing strategy and go from being a Wantrepreneur to an Entrepreneur!

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Episode 407 – Why Do 4 Out Of 5 Doctors Need A Marketing Prescription? with Paul Pavlik

Content Marketing, Customer Service, Expert Interview, Generating Leads, Niche Marketing, Podcast, Relationship MarketingBy Brian Basilico October 17, 2018 Leave a comment

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As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the business of their business, predictable with their cash flows, to have money in their bank accounts, and ultimately, to be able to sell their businesses to the right persons for the most they possibly can. Paul established Tracker Enterprises, Inc. to help other business professionals achieve financial success with unique concepts and tools that do not replace, but significantly augment, information received from an accountant, bookkeeper, financial consultant, and/or software management programs. He enjoys helping business owners and their teams discover how their decisions affect them both now and into the future. His services include coaching leadership skills, preparing business plans, valuations, entrance and exit strategies, and building and then interpreting forecasting, budgeting, and “what if” scenarios. Paul has earned the reputation of being a part-time, off-site, or virtual CFO to these businesses.

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Episode 406 – How-To Own Your Website And Save Time & Money

Own It, Podcast, Software, Tools, Web Domains, Web Hosting, WebsitesBy Brian Basilico October 15, 2018 Leave a comment

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I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don’t have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay.

I have had some experience with website development, and hosting (over 20 years since I made my first one), and all I can tell you is that things change, and change is happening at an accelerated pace today!

Here are the 5 core things I want you to think about when creating web assets and owning them…

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Episode 405 – Stop Boosting Facebook Posts – Start Adding Up with Emily Hirsh

Advertising, Expert Interview, Facebook, Facebook Ads, Facebook Groups, Sales, Sales FunnelsBy Brian Basilico October 10, 2018 Leave a comment

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Emily Hirsh is an industry-leading Facebook Ad Manager and Sales Funnel Strategist who has built an expert team of top-level professionals to help entrepreneurs to grow their businesses using proven social media sales strategies and creativity that converts.

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Episode 404 – The Ultimate Sales Question – How Can I Help You?

Client Expectations, Customer Service, Emotional Intelligence, Influencer Marketing, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico October 8, 2018 Leave a comment

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Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

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Episode 403 – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso

Client Expectations, Expert Interview, Generational Influence, Influencer Marketing, Know Your Audience, Niche Marketing, Podcast, Psychology Of Social MediaBy Brian Basilico October 2, 2018 Leave a comment

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When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.

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Episode 402 – How-To Simplify Your Marketing – What Would Mr. Rogers Do?

Influencer Marketing, Know Your Audience, Podcast, Storytelling, Success, Thought LeadershipBy Brian Basilico October 1, 2018 Leave a comment

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My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.

It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…

Heard
Accepted
Loved
Safe
Worthy
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?

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