Episode 483 – The Seven Deadly Sins Or Viral Virtues with Mark S. A. Smith

Accountability, Authority Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Sales, Social MediaLeave a comment

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Why do this? Run a Sustainable, scalable, profitable, and salable business.

Pope Gregory listed the seven deadly sins in 590 AD. https://en.wikipedia.org/wiki/Seven_virtues
For every sin there is an associated virtue.
The virtues protect one against temptation.

Sin = (Greek and Latin) failure, error, to miss the mark
Virtue = (Latin) Valor, Being your very best

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Episode 482 – The Seven Deadly Sins Or Viral Virtues of Marketing

Accountability, Community, Content Marketing, Engagement, Mindset, Podcast, Psychology Of Social Media, Social Media, Thought LeadershipLeave a comment

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Have you noticed that social media is becoming more and more divisive lately? Something as simple and fictional as a mermaid is causing people lose their minds, get in fights, and spew hate, vitriol, and disdain.

I have been trying to be more positive on social media, posting fun stuff, positive quotes, and real life stories of overcoming life’s obstacles. The amount of engagement has been outstanding and encouraging, and people love to share and be engaged and conversational around positive topics.

In this podcast I am going to lay out the Seven Deadly Sins of social media posting, and what I consider to be the antithesis to each

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Episode 481 – Are You A Badass Chick? with Jean Zbinden

Branding, Cause Marketing, Community, Expert Interview, Facebook Groups, Influence, Influencer Marketing, Mindset, Podcast, Storytelling, Thought LeadershipLeave a comment

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“I show women how you can be a badass chick when sometimes you feel like Gal Gadot in Wonder Women and other times like Roseanne Roseannadanna.”

I am a 50+, menopausal, married, have 2 semi adult children, love to binge watch Netflix, read about all things health & wellness interspersed with romantic trashy novels, don’t do sad movies, encore entrepreneurial women who believes all women can change their life, beauty and mindset to be a Badass Chick.

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Episode 480 – Are You Building A Cult Or Culture On Social Media?

Accountability, Authority Marketing, Blogging, Branding, Content Marketing, Engagement, Internet Marketing, Managing Change, Motivation, Podcast, Psychology Of Social Media, Social Media, Thought LeadershipLeave a comment

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I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.

People join cults not because people are crazy, but because they have two kinds of wishes.  They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.

There are some key difference though?

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Episode 479 – The Website Success Holy Trinity with Kurt Scholle

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Kurt Scholle is an entrepreneur who understands what it is like to own your own business and to be responsible for the livelihoods of your employees. He measures business success only one way: profits. He founded Web Asylum in 1996 and has had equity interests in a couple of local Internet Service Providers that delivered high-speed Internet and reliable web hosting.

Website success and social media are passions. Kurt speaks on developing successful website strategy, Internet Marketing and Social Media, including Twitter and Facebook workshops.

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Episode 478 – How To Create Consistency In The Overwhelm Of Change

Accountability, Managing Change, Mindset, Podcast, Time ManagementLeave a comment

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With today’s communication technology, especially in the world of social media, change is a constant. No matter what platform you login to, on what ever day, there is change. Some of it is obvious, and some is subtly behind the scenes (buried in algorithms and pixie dust).Google is no different.

All of this change does not come with instructions or even a warning? That’s because we don’t pay for the services (unless you are advertising). And… they do what they want, when they want, without even asking us?

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Episode 477 – Social Selling On LinkedIn with Brynne Tillman

Expert Interview, Generating Leads, LinkedIn, Podcast, SalesLeave a comment

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Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

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Episode 476 – How Great Graphics Will Help Your Content Get Noticed?

Content Marketing, Graphics, Images, Photography, Pinterest, Podcast, Social MediaLeave a comment

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Images are integral to your content. When my wife broke the screen on her iPhone, I took it in to have the screen repairs. At the front of the store, there was a display case, with old broken screens lined up. I took a picture of it and posted it on Facebook and labeled it “The Boulevard of Broken Screens!”. Have you ever seen the image called, “The Boulevard of Broken Dreams”? What emotion does that conjure up in you?

Creating graphics is a skill. So is photography, design, layout and using software to enhance and optimize them. You can choose to do it yourself or hire an expert, but either way, you brand is depending on the quality, the emotion, and the use of those graphics.

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Episode 475 – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Content Marketing, Engagement, Expert Interview, Facebook, Facebook Groups, Instagram, LinkedIn, Podcast, Social Media, TwitterLeave a comment

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Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.

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Episode 474 – What Is More Fascinating On Social Media? Engagement Or Education?

A-B Split Testing, Content Marketing, Creating Graphics, Education, Engagement, Influencer Marketing, Podcast, Social Media, StrategyLeave a comment

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What’s more important to you and your business… Engagement or Education when it comes to posting on Social Media? Well that depends on many factors? What platform are you posting? What are your goals, Who is your audience and where are they hanging out?

Engagement is very measurable and desirable, but it’s not always an indication of action. People engage in different ways. They comment, like or share and that can be very exciting, but may or may not culminate in any sales.

Education is creating longer form posts and often links to deeper educational content (like blogs, podcasts, videos, and more). Educating people takes longer to create and often generates less but more targeted engagement. There is, however, and long term cumulative effect that can lead to measurable sales.

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