Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Email Marketing, Podcast, Relationship Marketing, Social Media, Storytelling, Strategy, Systems, WebsitesLeave a comment

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When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…

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Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn

Expert Interview, Facebook, Facebook Ads, Fake News, Human To Human, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media, Social Networking, Thought LeadershipLeave a comment

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Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

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Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising, Blogging, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Systems, Thought Leadership, WebsitesLeave a comment

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Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

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Episode 718 – Working, Selling, and Leading By Finding Your Authenticity & Flow with Victoria Montgomery Brown

Accountability, Authenticity, Business Trends, C-Suite Topics, Emotional Intelligence, Expert Interview, Human To Human, Leadership, Podcast, Success, Thought LeadershipLeave a comment

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Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world’s leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons…

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Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook

Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Generating Leads, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, Success, Systems, WebsitesLeave a comment

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Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even…

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Episode 716 – Fostering Innovation In Your Business with Dan Toma

Accountability, Business Trends, C-Suite Topics, Disruption, Expert Interview, Leadership, Podcast, Strategy, Success, Thought LeadershipLeave a comment

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After co-authoring the award-winning book The Corporate Startup, Dan founded the consultancy company Outcome. At Outcome, Dan is helping large companies transform to be able to grow for the future while running their today’s core businesses. In this capacity, he worked with blue-chip companies around the world, most notably John Deere, Bayer, DNB, Indonesian Telekom,…

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Episode 715 – Critical R.A.C.E. Theory and How To Win With YOUR Business?

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Success, SystemsLeave a comment

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When Facebook (and other social media platforms0 go down, your business can suffer if you rely on it to help spread your messages. Facebook (and other social media platforms) have come under scrutiny about how their algorithms can slant what people see to create more income through ads for them, without concern about how it…

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Episode 714 – Good Comes First – Leadership Tips with Mark Babbitt & Chris Edmonds

Accountability, Business Trends, C-Suite Topics, Disruption, Expert Interview, Leadership, Podcast, Strategy, Success, Thought LeadershipLeave a comment

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Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and the company’s collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next…

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Episode 713 – Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Generating Leads, Mindset, Podcast, Relationship Marketing, Sales, Sales Funnels, Strategy, Success, SystemsLeave a comment

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When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it’s right for your business or your customers? Have you ever seen a kids’ soccer game? All the kids follow the ball around the field until something happens. But what’s the…

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Episode 712 – Best Of – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

Accountability, Expert Interview, Generating Leads, Know Your Audience, Podcast, Sales, StrategyLeave a comment

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Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

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