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Episode 860 – From Downturn To Disaster – Business Continuity with Erika Andresen

Business Tools, C-Suite Topics, Change Management, Disruption, Expert Interview, Human Capital, Podcast, Strategy, SystemsBy Brian Basilico March 1, 2023 Leave a comment

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Erika Andresen, CBCP, JD, MPA, is a recovering lawyer after nearly two decades of experience in both the corporate finance world and the military. Erika became a subject matter expert on national security and disaster preparedness and response while advising different commands on their authorities and during high-risk situations in Afghanistan. Her work with actual…

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Episode 859 – Are You Networking in a Hierarchical or Node Mode?

Business To Business Marketing, C-Suite Topics, Change Management, Economy, Engagement, Generational Influence, Human Capital, Human To Human, Networking, Podcast, Strategy, Systems, Thought LeadershipBy Brian Basilico February 28, 2023 Leave a comment

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was listening to “The Square and the Tower”, subtitled “Networks and Power, from the Freemasons to Facebook” by Niall Ferguson. It argues that most organizations are hierarchical. “It’s about emperors, presidents, prime ministers, and field marshals. It’s about states, armies, and corporations. It’s about orders from on high.” Networks have nodes and have always been…

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Episode 858 – Best Of – Making Your Content Larger Than Life In Medium with Jeff Herring

Content Marketing, Engagement, Expert Interview, Influencer Marketing, Making Money Online, Podcast, Relationship Marketing, Social Media, Thought LeadershipBy Brian Basilico February 23, 2023 Leave a comment

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Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and profits, and…

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Episode 857 – What’s Your Marketing Mousetrap? – Part 3

Business To Business Marketing, Business Tools, Buyer's Journey, C-Suite Topics, Client Expectations, Education, Email Marketing, Navigation, Podcast, Systems, Thought LeadershipBy Brian Basilico February 21, 2023 Leave a comment

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In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps,…

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Episode 856 – Best Of – Using Email Drip Sequences To Supercharge Your Sales Process with Shawn Finder

Drip Email Sequences, Email Marketing, Expert Interview, Generating Leads, Know Your Audience, LinkedIn, List Building, PodcastBy Brian Basilico February 15, 2023 Leave a comment

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Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in…

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Episode 855 – What’s Your Marketing Mousetrap? – Part 2

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In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as to…

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Episode 854 – Profitable Virtual and Hybrid Events with Julie Migliacci

Business Tools, C-Suite Topics, Client Expectations, Events, Expert Interview, Human To Human, Networking, Podcast, Presentations, Strategy, Systems, Thought Leadership, Video, Virtual Selling, WebinarsBy Brian Basilico February 8, 2023 Leave a comment

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Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France,…

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Episode 853 – What’s Your Marketing Mousetrap? – Part 1

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In our last house, we had a small problem. Mice! If you think about it, your business is like my garage. Specifically your website. It has food for thought and attracts creatures who sneak in and out. You may be able to see them scurry, but it’s hard to trap them (and you certainly don’t…

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Episode 852 – Best Of – The Website Success Holy Trinity with Kurt Scholle

UncategorizedBy Brian Basilico February 2, 2023 Leave a comment

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Kurt Scholle is an entrepreneur who understands what it is like to own your own business and to be responsible for the livelihoods of your employees. He measures business success only one way: profits. He founded Web Asylum in 1996 and has had equity interests in a couple of local Internet Service Providers that delivered high-speed Internet and reliable web hosting.

Website success and social media are passions. Kurt speaks on developing successful website strategy, Internet Marketing and Social Media, including Twitter and Facebook workshops.

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Episode 851 – Don’t Become An Expense – Become Invaluable

Accountability, Business Trends, C-Suite Topics, Client Expectations, Human Capital, Human To Human, Joint Ventures, Podcast, Strategy, Success, SystemsBy Brian Basilico January 31, 2023 Leave a comment

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I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, my supervisor said, “Son, you are an expense. I can hire two people for what you are asking for and I would do better with that than with you alone. So the answer is NO!” Let me…

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