Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

Advertising, Business To Business Marketing, C-Suite Topics, Content Marketing, Email Marketing, Engagement, Generating Leads, Human To Human, Podcast, Referrals, Relationship Marketing, Sales, StorytellingLeave a comment

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It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

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Episode 724 – Framing Your Negative Messages In A Positive Way with Jeff Ward

Accountability, Expert Interview, Facebook, Fake News, Human To Human, Influencer Marketing, Opinion, Podcast, Public Relations, Reporting, Social Media, Storytelling, Thought LeadershipLeave a comment

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Jeff Ward has covered Illinois politics as a journalist for 11 years. He knows how to frame a message and he knows how to win a campaign. As a prize-winning former eight-year Sun-Times suburban opinion columnist and the former six-year co-host of the well-regarded Ward & Jones Radio Show, Jeff has seen it all! He’s…

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Episode 723 – Why Is Artificial Intelligence So Bad At Sales And Marketing?

Accountability, Artificial Intelligence, Business To Business Marketing, C-Suite Topics, Content Marketing, Emotional Intelligence, Engagement, Futurecasting, Human To Human, Influence, Podcast, Relationship Marketing, Sales, Social Media, StorytellingLeave a comment

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When I walk my dog, I am using a bunch of AI (Artificial Intelligence) from my fitness tracker to taking pictures, to posting to social, and even voice recognition. We hardly even think about AI in just about everything; our phones, vehicles, TVs, appliances, and so much more these days. It certainly makes life easier…

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Episode 722 – Creating One Million Jobs Through Collaboration with Dennis Yu

Accountability, Business Trends, C-Suite Topics, Education, Expert Interview, Human Capital, Joint Ventures, Motivation, Podcast, Social Media, Social NetworkingLeave a comment

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Dennis Yu’s mission is to create a million jobs. CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. We offer courses, implementation, and consulting. My personal mission centers around mentorship from my experience with helping people from all walks of life grow their expertise in digital marketing, sharing his…

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Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

Blogging, Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Email Marketing, Podcast, Relationship Marketing, Social Media, Storytelling, Strategy, Systems, WebsitesLeave a comment

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When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom… it was the status symbol of the time (when you were 8 years old). I was listening to a podcast and learned about Bento Boxes.…

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Episode 720 – The Psychology of Intentional Social Media with Brian Kinghorn

Expert Interview, Facebook, Facebook Ads, Fake News, Human To Human, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media, Social Networking, Thought LeadershipLeave a comment

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Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

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Episode 719 – Why Social Media is NOT Effective As Advertising? (Well Sort Of)

Advertising, Blogging, Business To Business Marketing, Business Trends, C-Suite Topics, Content Marketing, Engagement, Generating Leads, Podcast, Relationship Marketing, Social Media, Systems, Thought Leadership, WebsitesLeave a comment

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Advertising is about awareness and getting the right people to take action when a topic resonates with them. Social Media is about having a platform that encourages engagement. Many conflate social media with advertising, which can happen, but advertising is all about creating awareness. What really matters with social media is staying top of mind…

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Episode 718 – Working, Selling, and Leading By Finding Your Authenticity & Flow with Victoria Montgomery Brown

Accountability, Authenticity, Business Trends, C-Suite Topics, Emotional Intelligence, Expert Interview, Human To Human, Leadership, Podcast, Success, Thought LeadershipLeave a comment

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Victoria Montgomery Brown is the co-founder and founding CEO of Big Think the knowledge company that gets people smarter, faster through the wisdom of the world’s leading thinkers and do-ers. Victoria launched Big Think in 2007 and was CEO until its acquisition in late 2020. Victoria is the author of Digital Goddess, the unfiltered lessons…

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Episode 717 – Want Clients To Really Take A Look? Put It In An Ebook

Business To Business Marketing, C-Suite Topics, Content Marketing, Ebooks, Generating Leads, Podcast, Relationship Marketing, Sales, Storytelling, Strategy, Success, Systems, WebsitesLeave a comment

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Did you know that elephants don’t really like peanuts? In the 1990s, elephants were used in circuses and zoos that allowed people to feed them. The circuses and zoos would sell peanut bags for people to feed elephants. But, peanut-loving elephants are a myth. Elephants don’t eat peanuts in the wild. They are not even…

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Episode 716 – Fostering Innovation In Your Business with Dan Toma

Accountability, Business Trends, C-Suite Topics, Disruption, Expert Interview, Leadership, Podcast, Strategy, Success, Thought LeadershipLeave a comment

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After co-authoring the award-winning book The Corporate Startup, Dan founded the consultancy company Outcome. At Outcome, Dan is helping large companies transform to be able to grow for the future while running their today’s core businesses. In this capacity, he worked with blue-chip companies around the world, most notably John Deere, Bayer, DNB, Indonesian Telekom,…

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