Episode 419 – Creating Better Business Relationships Using Nimble with Shannon Eckroth

Back in the day when MySpace was all the rage, my friends obsessed over profile pictures and sharing memes while I geeked out for hours learning how to code new backgrounds and analyzing what actions got the most reaction from people. 

Fast forward a few years later and I’m sitting at the startup, LinkedIn in Sunnyvale, CA helping them recruit their first accounting department. All the while getting the best digital education a girl could ask for.

And since then? 

I’ve taught over 200 workshops and tried just about every digital strategy out there to sell socially and experimented with every marketing software, app and playbook I could find. If you need to do it, I’ve probably done it, failed at it and figured out 3 to 4 other ways to accomplish it. 

I’m always here to help and most business owners have a question or two they just can’t seem to figure out. I’m that needle in a haystack that probably has an answer and if I don’t, I welcome the challenge to add another skill to my toolbox once I figure it out! 

Nimble is the simple CRM offering browser widget and mobile-based sales force automation and is a social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.

As Nimble’s Channel Partner Advisor, it is my responsibility to work with Cloud Service Providers and Microsoft Partners to get the best out of the software for their own business and help them market the product to their own prospects and clients. 

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Episode 418 – Want to Make More Money? Start A Relationship!

What business are you in? I can tell you that no matter what your position or what you are selling or servicing… You are in the relationship business. All of us are!

A relationship is defined as the way in which two or more concepts, objects, or people who are connected or in the state of being connected. Every relationship that lasts has a value associated with it. It could be emotional, financial, or some sort of dependency. What value do you bring to the relationship? What value does the other person bring? Lopsided or one-sided relationships generally don’t last.

To build a relationship, I’d like to talk about five steps or phases that you need to consider…

Networking
Connection
Research
Maintenance
Deep and Personal
In this episode, I will explore they five steps and how you can use the power of relationships to grow your business and make more money!

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Episode 417 – Local Websites That Work For Businesses with Mike Cooper

Mike is the founder of Black Mountain Media, which provides consulting & marketing services designed for service providers. His proven strategy is designed to help you attract more of your ideal clients without wasting time, money, and energy on the ones you don’t want.

As a cereal entrepreneur Mike has owned a successful carpet cleaning company, multiple e-commerce stores, and his current marketing company. He is also the COO of eAutoClub which helps auto repair shops transform their customer service experience through predictive service analytics.

His well-rounded experience in both online and offline business is a great combination for the service provider looking to build a thriving business.

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Episode 416 – 5 Common Mistakes People Make With Their Websites?

Is your business messaging ready for 2019? Has your business changed over the last year? Do they reflect current business trends? There is no time like now to start verbalizing what you want to promote in the upcoming year. The time between Thanksgiving and New Years has a tendency to be slower than spring or fall. It’s…

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Episode 415 – Stop Selling By Getting Clients To Imagine Success with Tom Poland

Tom is the best-selling author of the Leadsology® series and has started and managed numerous business with multi-million dollar revenues.  He is voluntarily married to a pretty German Frau who he affectionately refers to as his Little Bavarian Bulldozer.  They live quietly and happily on the sand next to the waves at little Castaways Beach in Queensland, Australia.

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Episode 414 – Want More Social Engagement? Have Fun With It!

I hear it all the time… “How do I get more engagement on social media?”. It’s easier than you think… Just have fun with it!

It takes a little more than just selling your stuff all the time. You know those people? They spend 100% of their efforts trying to convince people to buy their crap.. but Girls (and boys) just wanna have FUN! That is especially true in today’s divisive, and politically charged landscape on social media. The posts that tend to stand out, and get the most engagement are those with jokes, memes, funny pictures, and quotes.

There are three basic types of posts that I think you need to consider as part of your total online marketing plan…

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Episode 413 – Why You May Be Leaving 74% Of Your Sales On The Table – with Arthur Carmazzi

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and game-based psychological approaches to leadership and corporate culture transformation. 

His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity, and effective behavior modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes has been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally.

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Episode 412 – The Big Lie That Limits Your Business Growth?

Many business owners and marketers are living a lie. Too often they say to themselves “If I Could Just…”. We think that we are missing just one piece of the puzzle or we are just one or two techniques away from an economic windfall. Reality is, that we are often multiple mistakes away. Think about what Einstein, Edison, and Steve Jobs had to go through before they obtained success?

The big truth is that you have to be in it for the long term if you want to see long-term success. Here is what you need to know…

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Episode 411 – Help A Teacher – Cause Marketing with Debbie Scott

My name is Debbie Scott.  I am married to Roy Scott, and have been for 22 years. He is an attorney who practices family and criminal law.  I am 64 years old, been a paralegal for my husband for many years. I live in Midland, Texas. I have three children and 3 amazing children-in-laws and 9 grandchildren, 5 girls and 4 boys . My family is very close and the delight of my life is spending time with family. I have always enjoyed helping people.  Help A Teacher was not in my plans, but it is my passion now. I am a Christian and my faith is very important to me.  I attend First Baptist Church of Midland. I do have a bachelors in Accounting and Information Systems.  My father passed away in 2001 of cancer, my mom lives beside me and I am blessed to have her. 

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Episode 410 – Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

Marketing is the process of composing brand messages, delivering those messages, and measuring those results. A strategy is a bit more complex. It has multiple angles and can have multiple goals depending on what you want to achieve.

Most strategies are built around generating sales (which is good), but often people try to bypass the process taking the time to tell your story or convince people to stay in the loop until they are READY to make a purchase from you.

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