Episode 734 – Generate Better Sales By Communicating Through Authenticity with Ridgely Goldsborough

Author and International Speaker, Ridgely Goldsborough, believes in solving problems and taking complex topics, and making sense out of them. He started his first business at 16 and since graduating from Law School has founded 45 companies. Ridgely is the founder of Mind Types and The Customer Conversion Formula, a cutting program to attract ideal…

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Episode 733 – You May Want Leads… But What You Really Need Is Prospects?

I don’t know about you, but I feel like I have to use the FORCE to fight off the number of people who reach out cold, asking me if I could use more leads? I find it ironic that they don’t know me enough to reach out and get to know me, yet they think…

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Episode 732 – What’s An Audience Blueprint vs A Brand Blueprint with Mike Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

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Episode 731 – How Will Changing Your Marketing… Actively Improve Your Sales Success?

I learned a lesson while teaching LinkedIn to a companies sales team. I could teach tools, tactics, and tips, but I could not help them to look past the process to create progress. That was up to the sales manager, who had to create accountability for them all. What I didn’t realize at the time…

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Episode 730 – Becoming A Trusted Advisor – Part 2 with Mark SA Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 729 – The 10 Most POWERFUL Words In Business (Besides Thank You!)

It’s that time of year again to give thanks and send holiday gifts and cards. The problem is, when we do that in social media or email, our sincerity gets diluted by every other person or company doing the same thing at the same time. What would happen if you had a system to do…

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Episode 728 – Becoming A Trusted Advisor – Part 1 with Mark SA Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 727 – Relationship Marketing For Success? Connect With Someone And Their Network

I recently did something I have not done in over 5 years. I hopped on a plane and went to Raleigh North Carolina to meet a bunch of people I have not yet met in person. The last few years have been filled with new connections online and through Zoom, but face-to-face meetings have been…

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Episode 726 – Overcoming The Red Tape Of Filling Jobs With Foreign Workers with Jacki Lentini

The Law Offices of Jacqueline Lentini, LLC is certified by the State of Illinois Central Management Services as a Women Business Enterprise (WBE), a part of the diversity compliance opportunities within the State. For more information, please see Diversity Compliance: https://www2.illinois.gov/cms/business/sell2/bep/Pages/default.aspx. Jacqueline Lentini focuses her practice on immigration law and compliance, handling all matters of…

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Episode 725 – Marketing B2b For Better Sales – 3 Things It Is & 3 Things It Is NOT?

It was not too long ago that we had to get in our cars and go to store-to-store to find what we needed and the best deal. Amazon now does that for you and delivers it in a day or two. Since we are consumers at heart, we all tend to have a consumer bias…

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