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Episode 894 – Best Of – The Nimble C-Suite with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, C-Suite Topics, Disruption, Expert Interview, Leadership, Mindset, Podcast, Social Selling, Success, Thought LeadershipBy Brian Basilico June 28, 2023 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business?

Business To Business Marketing, C-Suite Topics, Data Management, Engagement, Google, Google Analytics, Influencer Marketing, Podcast, SEO, Strategy, Systems, WebsitesBy Brian Basilico June 27, 2023 Leave a comment

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We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

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Episode 892 – Work-Life Balance with BeFamily and Gavin Zuchlinski

Accountability, C-Suite Topics, Community, Expert Interview, Podcast, Thought Leadership, Time Management, Working From HomeBy Brian Basilico June 21, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 22:36 — 25.9MB) | Embed

Gavin Zuchlinski is the founder of Be Family, an app to help parents take care of all of the work involved in running their families. Before starting Be Family, Gavin previously founded Acuity Scheduling which he scaled to support more than 50,000 businesses and handle millions of bookings worldwide. He sold Acuity to Squarespace in…

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Episode 891 – The Devil Is In The Details… In The Data

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Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is Frank Pollock and he’s currently the CMO of a couple of start-ups, but he…

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Episode 890 – Best Of – Email Systems Follow-Up and Sequencing with Luis Xavier

C-Suite Topics, Drip Email Sequences, Email Marketing, Expert Interview, Podcast, Strategy, SystemsBy Brian Basilico June 15, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 18:57 — 21.7MB) | Embed

Luis Help Businesses Engage Prospects And Build An Army Of Loyal Customers Using Automated systems that increase engagement and create a constant flood of sales. Engage with your Leads, Increase Sales Conversions and Manage your Leads Effectively. At Sales Studios, we have a proven structured system to drive your audience to view your offers. A…

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Episode 889 – Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Business To Business Marketing, C-Suite Topics, Engagement, Facebook, Google, Influencer Marketing, Podcast, Relationship Marketing, Social Media, Strategy, WebsitesBy Brian Basilico June 13, 2023 Leave a comment

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Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have…

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Episode 888 – Best Of – Knowing Your Personality Why with Lisa Schermerhorn

C-Suite Topics, Change Management, Emotional Intelligence, Expert Interview, Know Your Audience, Mindset, Podcast, Purpose, Success, TrainingBy Brian Basilico June 7, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 19:53 — 22.8MB) | Embed

Lisa has over 20 years of experience as a transformational leader, award-winning speaker, and expert in the fields of human behavior, leadership, and personal development. She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets, and helped a professional golfer win Golfer of the Year! Lisa was…

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Episode 887 – Your CPA Wants to Know Your CPA

Accountability, Accounting, Business To Business Marketing, C-Suite Topics, Engagement, Human To Human, Networking, Podcast, Relationship Marketing, Sales, Strategy, Time ManagementBy Brian Basilico June 7, 2023 Leave a comment

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Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like…

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Episode 886 – Best Of – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

Accountability, C-Suite Topics, Emotional Intelligence, Engagement, Expert Interview, Generating Leads, Know Your Audience, Podcast, Relationship Marketing, Strategy, Value PropositionBy Brian Basilico June 1, 2023 Leave a comment

Podcast: Play in new window | Download (Duration: 24:28 — 28.0MB) | Embed

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Episode 885 – The Power of Awareness & The Awareness of Power

Accounting, Business To Business Marketing, C-Suite Topics, Content Marketing, Customer Relationship Manager, Engagement, Niche Marketing, Podcast, Relationship Marketing, Strategy, Thought LeadershipBy Brian Basilico May 30, 2023 Leave a comment

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I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

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