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Episode 647 – Best Of – Looking For Some Golden Leads? Get Out There & Serve People with Warren Whitlock

Business Trends, Change Management, Disruption, Expert Interview, Futurecasting, Influencer Marketing, Know Your Audience, Managing Change, PodcastBy Brian Basilico February 10, 2021 Leave a comment

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Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing. I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us…

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Episode 646 – Using Your Inner Crystal Ball With Your Marketing Strategy

Business To Business Marketing, C-Suite Topics, Change Management, Entrepreneurship, Know Your Audience, Podcast, Strategy, Success, Systems, Value PropositionBy Brian Basilico February 8, 2021 2 Comments

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Black Magic Ball with answer Outlook not so good There is a big difference between a marketing plan and a marketing strategy. A Crystal Ball, the Magic 8-Ball, and Zoltar are all fun, but in the end, it’s entertainment and not sound business. A marketing strategy refers to a business’s overall game plan. Business strategists…

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Episode 645 – The Quick Business To Public Speaking Method with Connie Regan Green and Ellen Finkelstein

Authority Marketing, Books, Business Trends, Content Marketing, Education, Expert Interview, Funnels, Joint Ventures, Niche Marketing, Podcast, Sales Funnels, Speaking, StorytellingBy Brian Basilico February 3, 2021 Leave a comment

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Connie Regan Green Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online in 2006. As an author of more than twenty books, publisher, international speaker, and entrepreneur she serves others by helping new entrepreneurs to build their own lucrative online businesses. Connie is also…

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Episode 644 – Why You Want To Be The Problem Child

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Human To Human, Podcast, Strategy, Value PropositionBy Brian Basilico February 1, 2021 Leave a comment

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According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings. The youngest children are spoiled and are believed to be unafraid to do risky things. In business, it pays to be the problem child. They tend to…

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Episode 643 – Successful Social Selling In A Virtual World with Craig Lowder

C-Suite Topics, Change Management, Expert Interview, Human Capital, Managing Change, Online Communities, Podcast, Sales, Strategy, Virtual SellingBy Brian Basilico January 26, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 22:35 — 26.0MB) | Embed

Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop…

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Episode 642 – The Three Headed Marketing Success System

Business To Business Marketing, C-Suite Topics, Change Management, Design, Email Marketing, Entrepreneurship, Human To Human, Leadership, Marketing Automation, Own It, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico January 25, 2021 Leave a comment

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I often hear from companies after I explain my process, “We like what you have to say… but we are just going to hire a marketing person.” I ask in return “Which one?” They often don’t understand that marketing is a team sport. It takes multiple people with multiple skills such as SEO, Web, Email,…

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Episode 641 – Leadership Through Mindset And Skillset with Alain Hunkins

Accountability, C-Suite Topics, Change Management, Expert Interview, Leadership, Mindset, Podcast, Strategy, Success, Thought LeadershipBy Brian Basilico January 20, 2021 Leave a comment

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Alain Hunkins helps high achieving people become high achieving leaders. Over his 20+ year career, Alain has worked with over 2,000 groups of leaders in 25 countries. He’s worked with 42 of the Fortune 100 companies. In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of CRACKING THE LEADERSHIP…

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Episode 640 – 5 Cool New Tools To Save Time In 2021

Accountability, Audio Books, Business Tools, C-Suite Topics, Community, Drip Email Sequences, Email Marketing, Human To Human, Networking, Podcast, Productivity, Relationship Marketing, Time ManagementBy Brian Basilico January 18, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

We have all heard that “Time is Money”, but in some cases “Time Costs Money”. In business, it often makes send to find tools that make your life easier, less complex, or helps you speed up processes. This episode is pretty straight forward. I have spent months before the new year researching tools that could…

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Episode 639 – New Challenges In This New Business Environment with Eleanor Haglund

Business Trends, C-Suite Topics, Change Management, Disruption, Expert Interview, Futurecasting, Masterminds, Mindset, Podcast, Thought LeadershipBy Brian Basilico January 13, 2021 Leave a comment

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Eleanor Haglund is an MBA candidate at Columbia Business School and Founder and CEO of Aspire 360, a network of startup CEOs that support each other’s growth. After studying Creative Writing, Psychology and Entrepreneurship at Carnegie Mellon University, she founded two startups: one in the e-book publishing space and the other in the pharmaceutical space.…

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Episode 638 – Yes AND vs Yes BUT – When To Let Go Of Your Buts

Accountability, Business To Business Marketing, Engagement, Human To Human, Know Your Audience, Mindset, Podcast, Relationship Marketing, Social Media, Social Networking, TrustBy Brian Basilico January 11, 2021 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 12.0MB) | Embed

The word “YES” alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts when it comes to the word ‘YES’. While “Yes… But”…

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