Episode 203 – Going From Book – To Business – To Consulting with Patricia Iyer

Pat Iyer MSN RN LNCC is a medical liability expert, professional speaker, author, and coach. She works with healthcare providers who want to reduce risks and improve patient safety. LNCC is the certification granted by the American Association of Legal Nurse Consultants and is the only legal nurse consulting certification which meets the standards of…

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Episode 202 – Some Of My Favorite Tools That Will Help You Run A More Successful Business

There are certain tools that help me run my business more efficiently and more effectively, and I think they can help you also. In this podcast, I will explore three of my favorites: Evernote – Free or $69.99 a year for the Premium version – Evernote is like carrying a digital notebook on all your…

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Episode 201 – Social Selling Using LinkedIn with Phil Gerbyshak

Phil Gerbyshak believes in the power of social selling, leadership, and connection. With a unique speaking style—part sales expert, part entertainer—Phil keeps his audiences awake and engaged while providing actionable steps to bring in more leads, more referrals, and more business. If he’s not traveling, speaking, or making new connections, Phil writes. He’s published 5…

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Episode 200 – Looking Back And Looking Ahead – Some of My Favorite Guests

Welcome to Episode 200… It’s been almost 2 years since I started the Bacon Podcast. One of the things I love about this podcast is interviewing some incredible guests. You get to listen in on my conversations with people who I want to learn from and you get the opportunity to learn along with me…

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Episode 199 – Mastering The Sales Mindset with Wendy Y Bailey

Called a “Force of Nature” and trendsetter in the coaching industry because of her fearless approach to innovation, Wendy Y. Bailey has been supporting entrepreneurs, coaches, speakers, trainers and consultants for fourteen years. She is a sought-after coach and sales speaker for her fierce and dynamic dedication to inspiring individuals, groups and organizations to create…

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Episode 198 – How-To Embrace Relationship Marketing To Expand Your Business

Relationship Marketing is defined on Wikipedia as “a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.”. In my first book “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, I talk about and define Know, Like, and Trust! Relationship Marketing…

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Episode 197 – How To Eat An Elephant & Land A Whale with Mark S. A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 196 – The 3 Big Mistakes People Make When Reading Google Analytics

The biggest asset you have in your business (aside from you) is data! Knowing your numbers is key to running your business and doing your best to predict the future. Google Analytics is a stalworth in measuring traffic to your website because so many people use it. It has become the de-facto tool and a…

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Episode 195 – Be Disruptive To Create New Business with Mark S. A. Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 194 – How-To Turn Disruption & Chaos Into Calm & Clarity

There is this great book called “Blue Ocean Strategy” that talks about not being in the space where all the sharks are feeding but go to the ‘Blue Ocean’ where the water is clear and there is less competition for food (clients). What you have to do is be disruptive, or become different enough so people will…

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