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Episode 351 – Web Hosting Concepts with A2 Hosting CMO Corey Hammond

Business Tools, Expert Interview, Podcast, Software, Web Hosting, WebinarsBy Brian Basilico April 4, 2018 Leave a comment

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Corey Hammond is the Chief Marketing Officer of A2 Hosting and is an experienced digital marketer with a long track record of building online businesses. His experience starting in the agency world running client campaigns from small businesses all the way to enterprise clients. He then moved into web hosting in 2010. He is currently the CMO for A2 Hosting where he oversees growth initiatives for the company.

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Episode 350 – Website Hosting… What Is It? Why Should You Care?

Own It, Web Domains, Web Hosting, WebsitesBy Brian Basilico April 2, 2018 Leave a comment

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Web Hosting is something that you never really think about when it’s working, and obsess about when it’s not. It’s the lifeblood of your website and your information being found and viewed on the web and in search engines like Google.

I often talk about creating content assets and not trying to run a business on FREE platforms like Facebook, Twitter, LinkedIn and so on. Then why would you want to run a business on a FREE web hosting service? Free means you don’t own it and you can be shut down at any time for any reason, and there is NOTHING you can do about it!

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Episode 349 – Managing Your Social Media Marketing Calendar Using CoSchedule with Garrett Moon

Business Tools, Content Marketing, Expert Interview, Marketing Automation, Podcast, Productivity, ToolsBy Brian Basilico March 27, 2018 Leave a comment

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Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com, CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co’s Startup of the Year Competition.

As a thought leader, Garrett is the author of “The 10x Marketing Formula” and has been blogging and speaking about content marketing, social media marketing, and startup business for more than eight years. He’s been featured on sites like Forbes, Entrepreneur, AdWeek, and Content Marketing Institute.

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Episode 348 – This Is Why Social Media Is On Its Way Out?

Business Tools, Content Marketing, Facebook, LinkedIn, Podcast, Social MediaBy Brian Basilico March 26, 2018 Leave a comment

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You should be angry with Facebook.. they offered us all a false sense of trust. But what did you really expect? Facebook sucked us in by connecting you with your friends and past. Then, they opened up for businesses. But what business are they really in? In exchange for free access… they use social profiling to…

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Episode 347 – Working With Virtual Assistants with Jeff J. Hunter

Cause Marketing, Customer Service, Expert Interview, Podcast, Time Management, Virtual AssistantsBy Brian Basilico March 20, 2018 Leave a comment

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Jeff J Hunter is a Project Manager, Consultant and Virtual Team Expert building with teams worldwide. He has helped SCALE Million Dollar Startups to Billion Dollar Enterprises and helped HUNDREDS of Entrepreneurs grow their businesses VIRTUALLY.

Over the past 10 years Jeff has built dozens of teams to achieve success for the smallest to the most complex projects. You see, as Jack Welch said “The team with the best players wins.”

“I show successful people how to use a virtual team to build businesses, without all the overhead.”

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Episode 346 – How to Get Paid More By Working With Virtual Assistants

Blogging, Business Tools, Content Marketing, Copywriting, Customer Service, Email Marketing, Podcast, Productivity, Time Management, Virtual AssistantsBy Brian Basilico March 19, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

What did you do with your 168 hours, 10,000 minutes or 600,000 seconds last week? Chances are you spent 1/3rd working, 1/3rd sleeping, and 1/3rd on everything else. “Work to your strengths and hire to your weaknesses” is one of my favorite sayings. I use VA’s to handle tasks like proofreading, blog posting, and email…

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Episode 345 – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Business Tools, Expert Interview, Podcast, Productivity, Project Management, SoftwareBy Brian Basilico March 13, 2018 1 Comment

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Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

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Episode 344 – Growing Your Business With Curated Content On Evernote

Business Tools, Content Marketing, Influence, Mindset, Podcast, Productivity, Software, Time ManagementBy Brian Basilico March 12, 2018 Leave a comment

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One of my favorite tools that I use to organize my ideas and content is Evernote™. It’s a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more. The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers.

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Episode 343 – The Art Of Influence On Social Media with Chris Voss

Branding, Content Marketing, Expert Interview, Influence, Influencer Marketing, Know Your Audience, Podcast, Social MediaBy Brian Basilico March 7, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 30:17 — 41.6MB) | Embed

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

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Episode 342 – What Does Beer and Social Media Have In Common?

Branding, Cause Marketing, Content Marketing, Email Marketing, LinkedIn, Managing Change, Networking, Podcast, Social Media, WebsitesBy Brian Basilico March 5, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…

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