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Episode 371 – High Consideration vs Low Consideration Sales with Mark S. A. Smith

Client Expectations, Disruption, Expert Interview, Know Your Audience, Podcast, Project Management, Sales, Sales FunnelsBy Brian Basilico June 13, 2018 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.

Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.

Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

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Episode 370 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Home Base – Your Website

Landing Pages, Podcast, Sales Funnels, Social Media, WebsitesBy Brian Basilico June 11, 2018 Leave a comment

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In baseball, you only score when someone touches home plate. The same goes for your website. It’s the home base for your business.

Technology like mobile platforms, WordPress, high-speed internet and more have changed the game. More importantly, Google and social media platforms are changing the game even faster.

Baseball managers rely on sabermetrics to manage their game. Business owners use Google analytics to do the same sort of management.

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Episode 369 – Using Disruption To Become A Person Of Interest with Mark S. A. Smith

Accountability, Client Expectations, Customer Service, Disruption, Emotional Intelligence, Expert Interview, Influence, Know Your Audience, Mindset, Podcast, Relationship Marketing, Sales, Success, Thought LeadershipBy Brian Basilico June 6, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 25:53 — 35.7MB) | Embed

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Episode 368 – What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers

Branding, Business Trends, Client Expectations, Content Marketing, Customer Service, Generating Leads, Influence, Internet Marketing, Mindset, Motivation, Niche Marketing, Podcast, Sales, StorytellingBy Brian Basilico June 4, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Part of the Perfect Marketing Strategy is looking forward to how you can grow your business through obtaining new sales with new customers. Hopefully, you have explored your past sales and found some trends that can help you see the opportunities ahead.

People tend to buy from an emotional perspective. Those emotions are tied to benefits, not features. You have to map out a strategy that helps people feel that you will make them feel better (more so than just getting the best deal).

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Episode 367 – Expanding Your Social Reach On LinkedIn with Nimble and CEO Jon Ferrara

Business Tools, Expert Interview, LinkedIn, List Building, Marketing Automation, Networking, Podcast, Relationship Marketing, Reporting, Sales, Sales Funnels, SoftwareBy Brian Basilico May 30, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 24:44 — 34.2MB) | Embed

Jon Ferrara is a CRM and Relationship Management entrepreneur and noted speaker about Social Media’s effects on Sales and Marketing. He has re-imagined CRM by building a Simply Smarter Social Sales and Marketing platform, his most recent venture Nimble.com. It is the first CRM that works for you by building and updating contact data for you, then works with you, everywhere you work. Ferrara is best known as the co-founder of GoldMine Software Corp, one of the early pioneers in the Sales Force Automation (SFA) and Customer Relationship Management (CRM) software categories for Small to Medium sized Businesses (SMBs).

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Episode 366 – What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data

Accountability, Business Trends, Client Expectations, Customer Service, Know Your Audience, Niche Marketing, Podcast, SalesBy Brian Basilico May 28, 2018 Leave a comment

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As you start to plan out your Perfect Marketing Strategy, it always a good idea to look back before moving forward. Most all of this data can be found in your accounting system (Quickbooks or other). It should be reviewed monthly, quarterly, and annually. By mapping out your most recent sales, you have a good overview of the current state of your market segments.

This is part two of an 8 part podcast series. In this episode, we will cover how to map out that data and how it can give you analytics that will help you map out future sales.

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Episode 365 – Managing Your Productivity – Part 2 with Dan LeFave

Expert Interview, Podcast, Productivity, Time ManagementBy Brian Basilico May 23, 2018 Leave a comment

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After surviving a fatal car accident when he was 7 years old, Dan received what he calls “a warning shot,” life’s second chance. Inspired by his near death accident, he began to see the world differently and understand people at a deeper level recognizing that at the end of each day we must ask ourselves “Did I love, Did I laugh, Did I learn, Did I serve?” Since then, he plotted a path for a life full of risk-taking, facing adversities head-on and stepping into uncertainty with confidence, dedicated to helping others do the same.

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Episode 364 – What Is The Perfect Marketing Strategy For Your Business?

Accountability, Blogging, Business Trends, Content Marketing, Generating Leads, Google Analytics, Internet Marketing, Know Your Audience, Podcast, Relationship Marketing, Social Media, Success, WebsitesBy Brian Basilico May 21, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Download the FREE Worksheet – As a marketing coach and strategist, I often see business suffer from marketing BSOS (Bright Shiney Object Syndrome). They throw time, money and resources at tactics like SEO, Facebook Ads, Instagram, and others with limited and often disappointing results. That because they are missing steps or components that are integral to a sustained and successful marketing strategy.

There are 6 main components that are necessary to creating a successful strategy. Unfortunately, business people tend to dabble in marketing and miss steps that are important to success.

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Episode 363 – What YOU Need To Know About GDPR with Lawyer Bobby Klinck

Auto Responders, Business Trends, Content Marketing, Disruption, Email Marketing, Expert Interview, Legal Advice, Legal Issues, Podcast, Software, WebsitesBy Brian Basilico May 15, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 22:20 — 30.9MB) | Embed

Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

He formed his company Your Online Genius to give online entrepreneurs the resources they need to protect their businesses without having to spend thousands on a lawyer.

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Episode 362 – How To Use Email Marketing? The Money Is In The List!

Content Marketing, Email Marketing, Influencer Marketing, Podcast, Sales, Thought LeadershipBy Brian Basilico May 14, 2018 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

There has been a lot of talk about online marketing and privacy and data collection lately. GDPR is a new regulation, primarily that affects contact you may have in the European Union (EU), but will affect anyone who has a mailing list or website

More about that in the next Episode 363 with Bobby Klink.

Email marketing is one of the cornerstones of business that I teach ALL my clients. The Money is in the list.

There are some things you should think about in the process:

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