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Episode 473 – Making The Most Of Video In Your Marketing Mix with Lou Bortone

Expert Interview, Social Media, VideoBy Brian Basilico June 4, 2019 Leave a comment

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Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry leading work in online video marketing, Lou spent over 20 years as a marketing executive in the television and entertainment industries, including stints as National Promotion Manager for E! Entertainment Television and Senior Vice President of Marketing for Fox Family Worldwide in Los Angeles.

Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of“Video Marketing Rules: How to Win in a World Gone Video.” You can learn more about Lou at LouBortone.com.

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Episode 472 – The Anatomy of the Perfect Social Media Post

Content Marketing, Creating Graphics, Facebook, Hashtags, Instagram, LinkedIn, Networking, Pinterest, Podcast, Social Media, TwitterBy Brian Basilico June 3, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Would you take a flight knowing that it was ONLY running on autopilot? Why would you try to do that with your social media posts? Ever platform has a different audience, but more importantly, a different ecosystem for posts. They vary in picture size, text amounts, hashtags or no hashtags, and more!

I use Canva.com (both the free and paid for versions) to create stunning (scroll stopping) graphics. The paid for version lets you resize and reuse your designs.
Graphics are the key to getting attention, but often the meat (BACON) of the message is in the text. Limits range from 280-2000 characters (not words). How you format and use that limited messaging resource is paramount to the effectiveness of your messaging!

In this episode, I will discuss how to maximize Facebook, LinkedIn, Twitter, Pinterest (and touch on Instagram). I wall also give you three DO & DON’T tips to help you get the most out of your social media posts!

If you want people to fly your content airline… Let them know that you are piloting the plane!

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Episode 471 – Books Are Not Just For Paper Anymore And Why YOU Should Write One with Heidi Thorne

Audio Books, Books, Branding, Content Marketing, Copywriting, Ebooks, Expert Interview, Influencer Marketing, Podcast, Writing BooksBy Brian Basilico May 29, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 24:51 — 34.3MB) | Embed

Dr. Heidi Thorne, MBA/DBA, is a business speaker and author with over 25 years of combined experience in sales and advertising, including over 15 years as editor and advertising director of a trade newspaper covering the plumbing and mechanical contracting trades. In addition to two advanced business degrees (MBA/DBA), Heidi also has five years of experience teaching at the college level. Her business, Thorne Communications LLC, was also a promotional products distributor for 17 years.

Heidi has been an active blogger since 2010, and is the author of several business print books, eBooks, and audio books on small business and self publishing. Her goal is to help authors avoid embarrassing and expensive mistakes when self publishing.

As a professional business speaker, Heidi has done presentations on sales, social media, and self publishing with many business associations and chambers of commerce. She now hosts a regular audio and video podcast, The Heidi Thorne Show, where she discusses self publishing news and views. Heidi has also been a guest on many podcasts and educational webinars over the years. As well, she shares her knowledge and experience through her online courses on Udemy.

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Episode 470 – How To Make Your Content Marketing Messages More Memorable!?

Blogging, Content Marketing, Internet Marketing, Podcast, Psychology Of Social Media, Social Media, Storytelling, Thought LeadershipBy Brian Basilico May 27, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

In the last episode, I interviewed Jane Atkinson about public speaking as a tool for your business. In that Interview she mention that she like to create keynote speeches that start with a story, make three memorable points, and then close with another story. I Thought that was The Perfect Content Strategy, so I wanted to explore that concept a bit further.

I suggest you keep your posts short and to the points (3-5 to be exact). You should also use some memorable hooks that are esy to remember and repeat. Kind of like the ear worm a good song hook or chorus has!

Here are some techniques I have used and the may help you…

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Episode 469 – Taking The Fear And Mystery Out Of Speaking For Your Business with Jane Atkinson

Expert Interview, Influencer Marketing, Mindset, Podcast, Speaking, Thought LeadershipBy Brian Basilico May 22, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 28:13 — 38.9MB) | Embed

They say “It’s hard to see the label when you’re inside the jar.” My specialty is to help speakers see and work on what they can’t see in their business.

Having worked with professional speakers for nearly three decades, I understand the common challenges that speakers face. Those that are just starting to seasoned pros often struggle with three main challenges: positioning; branding; and rolling out consistent messaging to their fan base.

I help speakers of all levels develop and launch their business, solidify their brand and message, and market and monetize their keynotes.

I do this through three books that I’ve written: The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy Speaker Daily Success Planner and Journal, as well as through online courses, group coaching, and private coaching.

As one long-term client shared: “What changed for me working with Jane? Everything…we’ve been together since the beginning and 3 years later we are well on our way to building a million dollar business. She is the definitive Speaker Launcher!” – Ryan Estis, Performance Expert

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Episode 468 – Why Are You Selling Dog Food To Cat People?

Client Expectations, Content Marketing, Email Marketing, Know Your Audience, Niche Marketing, Podcast, SalesBy Brian Basilico May 20, 2019 Leave a comment

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Selling Dog Food To Cat People means that just because someone has a pet, it does not mean that they are potential customers for all kinds of pet foods. Yeah they may get a dog some day, but right now they are paying attention to their immediate needs.Everyone needs water. Consumers and businesses need water, but as you start to niche down, you discover there are differences. Home owners are different than renters, and service businesses have different needs for water than manufacturing.Some people treat marketing like everyone is a customer, but are they really? In today’s short attention span theater, you have to get the right message, to the right person, at the right time!

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Episode 467 – The Power Of Authority Marketing with Michael Greenberg.mp3

Authority Marketing, Content Marketing, Expert Interview, Interviews, Podcasting, Thought LeadershipBy Brian Basilico May 15, 2019 Leave a comment

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Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs.He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content at the beginning of this year, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced later in 2019.

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Episode 466 – 6 Ways You Need To Perfect Your LinkedIn Profile

Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Social MediaBy Brian Basilico May 13, 2019 Leave a comment

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When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It’s different than any other social platform because it’s more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn. Linkedin differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).

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Episode 465 – Need Help Getting Things Done? There Is Help For That with Nathan Hirsch

Business Tools, Content Marketing, Expert Interview, Marketing Automation, Podcast, Time Management, Virtual AssistantsBy Brian Basilico May 8, 2019 Leave a comment

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Nathan Hirsch is a 29 year old long time entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted virtual assistants, freelancers and agencies in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

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Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?

Books, Content Marketing, Education, Influencer Marketing, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico May 6, 2019 Leave a comment

Podcast: Play in new window | Download (Duration: 10:20 — 14.4MB) | Embed

Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.

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