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Episode 467 – The Power Of Authority Marketing with Michael Greenberg.mp3

Authority Marketing, Content Marketing, Expert Interview, Interviews, Podcasting, Thought LeadershipBy Brian Basilico May 15, 2019 Leave a comment

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Michael Greenberg is the founder of Gentleman Of Technology LLC, a B2B venture creation and growth consulting firm. GOT specializes in B2B SaaS and Service businesses, as well as personal advisory services for serial entrepreneurs.He launched his first independent venture, Call For Content, in January of 2017. Call For Content is a full-service podcasting agency for content marketing, audience growth, and monetization strategies. Finishing his transition away from day-to-day at Call For Content at the beginning of this year, Michael is excited to expand his businesses further into podcasting and B2B services with new acquisitions and partnerships to be announced later in 2019.

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Episode 466 – 6 Ways You Need To Perfect Your LinkedIn Profile

Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Social MediaBy Brian Basilico May 13, 2019 Leave a comment

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When it comes to online marketing and social media, people tend to engage from emotion, but buy for benefits. LinkedIn is no different (sort of). It’s different than any other social platform because it’s more professionally based. That means what works on Facebook, Twitter, Instagram and others, may or may not work on LinkedIn. Linkedin differs because the audience is used to the corporate environment. They appreciate training, information, and whatever helps them in their professional careers and business. It does not have to be stodgy. Just the opposite, it should be creative, just not as casual (no posting of cat videos and memes).

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Episode 465 – Need Help Getting Things Done? There Is Help For That with Nathan Hirsch

Business Tools, Content Marketing, Expert Interview, Marketing Automation, Podcast, Time Management, Virtual AssistantsBy Brian Basilico May 8, 2019 Leave a comment

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Nathan Hirsch is a 29 year old long time entrepreneur and expert in remote hiring and eCommerce. He started his first eCommerce business out of his college dorm room and has sold over $30 million online. He is now the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted virtual assistants, freelancers and agencies in eCommerce, digital marketing, and much more. He regularly appears on leading podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics.

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Episode 464 – Why A Marketing Mind Is Better Than A Sales Script?

Books, Content Marketing, Education, Influencer Marketing, Podcast, Relationship Marketing, Sales, SuccessBy Brian Basilico May 6, 2019 Leave a comment

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Over the weekend I listened to two audio books. One was “Choose” by Ryan Levesque about a marketing strategy and another was by a LinkedIn Expert focused on sales. They BOTH lived up to expectations. The marketing book gave away great ideas and concepts while the Linkedin book sounded more like a sales pitch for his LinkedIn Leads business.What’s the difference between sales and marketing? Marketing informs and attracts leads and prospects to your company and product or service. Sales, on the other hand, works directly with prospects to reinforce the value of the company’s solution to convert prospects into customers.

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Episode 463 – What Does Value Mean To Your Customers? with Bob Burg

Accountability, Client Expectations, Emotional Intelligence, Expert Interview, Relationship Marketing, Sales, Strategy, Thought LeadershipBy Brian Basilico May 1, 2019 Leave a comment

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It is generally agreed upon that entrepreneurship is the engine that drives an economy upwards and is primarily responsible for its growth.Entrepreneurs create jobs, bring better and more affordable products and services to the marketplace, resulting in greater societal health, overall wealth and a vastly improved standard of living. And, while we treasure the entrepreneur, one needs not start their own business in order to be one. One can be entrepreneurial within a company setting (often called “intrapreneurs”) and can lead from anywhere they happen to be positioned.

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Episode 462 – Why Value Is Not About Being The Lowest Price But About The Best Fit?

Accountability, Client Expectations, Know Your Audience, Mindset, Motivation, Podcast, Sales, StrategyBy Brian Basilico April 29, 2019 Leave a comment

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Have you ever worked with a customer who could not see the value that your products or service provided? Value is relative. Value is in the eye of the beholder. Although value is often view as a measurement of price, different people value different resources… time, money, status and more.Value-based pricing is about basing price on the benefits perceived by the customer instead of on the exact cost of the product. People who value their time are more willing to pay for convenience. Have you ever paid for food delivery? People who value their money are willing to spend the time to save it. Have you ever driven an extra mile out of your way to save .01-.02⍧ a gallon on gas? You know what I am talking about?

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Episode 461 – Building Community With An Online Summit with Charlie Wedel

Business Trends, Conferences, Education, Expert Interview, Generational Influence, Internet Marketing, Making Money Online, Networking, PodcastBy Brian Basilico April 23, 2019 Leave a comment

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Charlie Wedel is the CEO of 5D Creations, a creative design agency focused on website design and development for entrepreneurs and small to medium-sized businesses. With his passion for spirituality and consciousness, he brings a unique approach to website and graphic design that brings in the unique energy blueprint of the business and presents a finished product that every client is proud of and excited to share with the world. In addition to designing and developing, he also teaches people how to design and manage their own WordPress website.

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Episode 460 – How To Meet Your ‘PERFECT 10’ on LinkedIn? Use The 80/20 Rule!

Generating Leads, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico April 22, 2019 Leave a comment

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Do you remember the movie “10”? It’s an American romantic comedy by Blake Edwards, and starring Dudley Moore, Julie Andrew, and Bo Derek, and follows a man in middle age who becomes infatuated with a young woman whom he has never met, leading to a comic chase and an encounter in Mexico.On LinkedIn, your perfect 10 is more than just your perfect avatar? I’d like show you something different… I’ve seen tons of courses and Gurus who promise “UNLIMITED LEADS” systems on LinkedIn, but they base most of those systems on connecting with mass quantities of people and hoping some will buy from you.I like to focus on building lasting relationships with a limited amount of quality connections. How would your business be effected if you could add 10 QULITY new customers?

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Episode 459 – The 8 P’s Of Reducing Perceived Risk In Sales with Mark S.A. Smith

Expert Interview, Generating Leads, Know Your Audience, Mindset, SalesBy Brian Basilico April 17, 2019 Leave a comment

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Mark S A Smith: Working in the world of technology since 1982, Mark uses systems thinking to help organizations successfully bring new, disruptive technology to market by orchestrating compelling, strategic conversations with executives.Mark’s authored many books including include his latest Pivot to Profit from IT Disruption, Security in the Boardroom, Linux in the Boardroom, Guerrilla Negotiating, Guerrilla TeleSelling, & Guerrilla Trade Show Selling. Forthcoming: Selling Disruption & Executive Strategy Skills.Mark is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, business owner, executive coach, author, professional speaker, video producer, podcaster, blogger, musician, and father of five Millennial children who do not live at home.

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Episode 458 – There Is An Easy Button to Success, But Can You Afford It?

Content Marketing, Generating Leads, Influencer Marketing, Podcast, Relationship Marketing, Sales, StrategyBy Brian Basilico April 15, 2019 Leave a comment

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Everybody wishes they had an “Easy Button” that you could simply push and ‘POOF’… good things just happen. If we all had that, nobody would have to work and nor would your products and services stand out as the right choice for your customers. But, we all want to make things easier and less complicated? That can be done with a little extra effort!The definition of insanity is “Doing the same thing over and over and expecting different results” but I like to think of it as “Trying what everyone else is doing and expecting better results?”What you really want is the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION! We all have assets of Time, Treasure, and Talent but you have to “Work To Your Strengths & Hire To Your Weaknesses.” Do you have a plan to maximize your assets to help you achieve your goals?Each goal has a cost of time and a cost of money…In this episode we will explore some concepts where you can reinvent your business messages to get to the RIGHT PEOPLE to PAY ATTENTION to what you are doing and TAKE ACTION!

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