Episode 487 – The 3 P’s of Increasing Your Sales with Phil Gerbyshak

Accountability, Expert Interview, Generating Leads, Know Your Audience, Podcast, Sales, StrategyLeave a comment

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Phil Gerbyshak is a Sales trainer, a social media pioneer and a techno whiz kid who got his start delivering email by hand in the Navy.

He’s the host of the show Conversations with Phil and is the co-host of the longest running social media marketing talk show #SocialChatter with Christian Karasiewicz.

When he’s not doing live video you can find Phil training salespeople how to sell more by creating more valuable relationships with their prospects and customers by injecting the sales process with social media and technology.

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Episode 486 – How Can A Pile Of Needles Attract Your New Customers?

Advertising, Client Expectations, Email Marketing, Engagement, Generating Leads, Influencer Marketing, Know Your Audience, LinkedIn, Podcast, Relationship Marketing, Reputation, SalesLeave a comment

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Why is it better to build a pile of needles versus finding a needle in a haystack? Because the needles are what you use to sow (sew) new business. Yet still, people spend way more time trying to find that needle. 

Advertising is typically putting your message out to a large audience and hopes it attracts the right customers at the right time. Marketers try the same concept with email lists. They collect names, but are they the right names and emails at the right time? 

The difference is a pile of needles is a group of very targeted customers or influencers who help you focus on getting to your goals faster and better.

Busy business people like contractors, don’t have the time to build relationships like full-time salespeople, but through finding and working with influencers, they can amplify their messages if they simply invest time in specific relationships!

Time to stitch together some new business? In this episode, we will explore how you can build a pile of needles simply by asking yourself some key questions! 

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Episode 485 – Building A Pile Of Needles Through Networking with John Corcoran

Expert Interview, Generating Leads, Influence, LinkedIn, Networking, Podcast2 Comments

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John Corcoran is a former White House Writer, speechwriter, an attorney, author and podcasting expert.

He started his career as a Writer in the Clinton White House, and today is cofounder of a boutique agency, Rise25, LLC, that helps B2B businesses to connect with their ideal clients, referral partnerships and strategic partners.

He is the cofounder with Dr. Jeremy Weisz, of Rise25, LLC, a boutique agency which helps B2B companies with lead generation and done-for-you media and content marketing.

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Episode 484 – How To Get Noticed On Social Media And My Corny Beef With Hashtags

Content Marketing, Facebook, Hashtags, Instagram, LinkedIn, Pinterest, Podcast, Social Media, TwitterLeave a comment

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So What’s a Hashtag?

When I was a kid, has was something we had at breakfast (with potatoes and corned beef). As a teen, it was something (I heard about 😎) that people put in pipes and smoked. Today, a hashtag is an integral part of many social media systems.

A hashtag is a type of metadata tag used on social networks like Twitter, Instagram, LinkedIn and others. They allow you to apply a dynamic and widely used tool (in some cases) that makes it possible for others to easily search and find messages with a specific theme or content.

Hashtags have different clout and influence on difference social media platforms:

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Episode 483 – The Seven Deadly Sins Or Viral Virtues with Mark S. A. Smith

Accountability, Authority Marketing, Content Marketing, Emotional Intelligence, Expert Interview, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Sales, Social MediaLeave a comment

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Why do this? Run a Sustainable, scalable, profitable, and salable business.

Pope Gregory listed the seven deadly sins in 590 AD. https://en.wikipedia.org/wiki/Seven_virtues
For every sin there is an associated virtue.
The virtues protect one against temptation.

Sin = (Greek and Latin) failure, error, to miss the mark
Virtue = (Latin) Valor, Being your very best

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Episode 482 – The Seven Deadly Sins Or Viral Virtues of Marketing

Accountability, Community, Content Marketing, Engagement, Mindset, Podcast, Psychology Of Social Media, Social Media, Thought LeadershipLeave a comment

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Have you noticed that social media is becoming more and more divisive lately? Something as simple and fictional as a mermaid is causing people lose their minds, get in fights, and spew hate, vitriol, and disdain.

I have been trying to be more positive on social media, posting fun stuff, positive quotes, and real life stories of overcoming life’s obstacles. The amount of engagement has been outstanding and encouraging, and people love to share and be engaged and conversational around positive topics.

In this podcast I am going to lay out the Seven Deadly Sins of social media posting, and what I consider to be the antithesis to each

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Episode 481 – Are You A Badass Chick? with Jean Zbinden

Branding, Cause Marketing, Community, Expert Interview, Facebook Groups, Influence, Influencer Marketing, Mindset, Podcast, Storytelling, Thought LeadershipLeave a comment

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“I show women how you can be a badass chick when sometimes you feel like Gal Gadot in Wonder Women and other times like Roseanne Roseannadanna.”

I am a 50+, menopausal, married, have 2 semi adult children, love to binge watch Netflix, read about all things health & wellness interspersed with romantic trashy novels, don’t do sad movies, encore entrepreneurial women who believes all women can change their life, beauty and mindset to be a Badass Chick.

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Episode 480 – Are You Building A Cult Or Culture On Social Media?

Accountability, Authority Marketing, Blogging, Branding, Content Marketing, Engagement, Internet Marketing, Managing Change, Motivation, Podcast, Psychology Of Social Media, Social Media, Thought LeadershipLeave a comment

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I have found that working for a company forces you to conform to the corporate culture… So does that make it a cult or a culture? Not all cults are bad, nor all cultures good.

People join cults not because people are crazy, but because they have two kinds of wishes.  They want a meaningful life, or they want to be taken care of. A social culture is an organized way of life which is based on a common tradition and conditioned by a common environment.

There are some key difference though?

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Episode 479 – The Website Success Holy Trinity with Kurt Scholle

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Kurt Scholle is an entrepreneur who understands what it is like to own your own business and to be responsible for the livelihoods of your employees. He measures business success only one way: profits. He founded Web Asylum in 1996 and has had equity interests in a couple of local Internet Service Providers that delivered high-speed Internet and reliable web hosting.

Website success and social media are passions. Kurt speaks on developing successful website strategy, Internet Marketing and Social Media, including Twitter and Facebook workshops.

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Episode 478 – How To Create Consistency In The Overwhelm Of Change

Accountability, Managing Change, Mindset, Podcast, Time ManagementLeave a comment

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With today’s communication technology, especially in the world of social media, change is a constant. No matter what platform you login to, on what ever day, there is change. Some of it is obvious, and some is subtly behind the scenes (buried in algorithms and pixie dust).Google is no different.

All of this change does not come with instructions or even a warning? That’s because we don’t pay for the services (unless you are advertising). And… they do what they want, when they want, without even asking us?

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