As a healthcare provider and business professional with more than 40 years experience, Dr. Pavlik has “walked the walk” and understands the daily and long-term responsibilities involved in running a business. Paul is an author and Business Life Cycle Management coach. He helps business professionals, wherever they happen to be in their business life cycles, achieve success in that stage and future stages of their businesses. His goal is to have these professionals be comfortable with the business of their business, predictable with their cash flows, to have money in their bank accounts, and ultimately, to be able to sell their businesses to the right persons for the most they possibly can. Paul established Tracker Enterprises, Inc. to help other business professionals achieve financial success with unique concepts and tools that do not replace, but significantly augment, information received from an accountant, bookkeeper, financial consultant, and/or software management programs. He enjoys helping business owners and their teams discover how their decisions affect them both now and into the future. His services include coaching leadership skills, preparing business plans, valuations, entrance and exit strategies, and building and then interpreting forecasting, budgeting, and “what if” scenarios. Paul has earned the reputation of being a part-time, off-site, or virtual CFO to these businesses.Details
I believe that one of the fundamentals of running a business is creating and managing your own website. If you use a free service like Squarespace, Wix, and others, you may have a website, but you don’t have an asset. An asset is something you OWN and you can move to a new location and repurpose at will. Free and closed-loop systems, like those mentioned above, have one goal and that is to keep you locked into their platform. And if you want to add functions chances are you will have to pay.
I have had some experience with website development, and hosting (over 20 years since I made my first one), and all I can tell you is that things change, and change is happening at an accelerated pace today!
Here are the 5 core things I want you to think about when creating web assets and owning them…Details
Emily Hirsh is an industry-leading Facebook Ad Manager and Sales Funnel Strategist who has built an expert team of top-level professionals to help entrepreneurs to grow their businesses using proven social media sales strategies and creativity that converts.Details
Most 12 step programs start with this… “Do you realize you have a problem?” When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!
Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:Details
Episode 403 – Who Is Gen Z and How Do They Spend $600 Billion a Year with Kathleen Hessert and Krista Jasso
When the marketplace was still fixated on the peculiarities of Millennials, Kathleen migrated to what’s NEXT- Generation Z. Used to working with young athletes, she turned to teens to build WeRGenZ from the grassroots up. Today she helps brands understand the future through today’s youth and amplifying voices of the generation. She’s a much sought-after public speaker, and consultant wowing audiences with insights derived from her original research and thousands of members of the WeRGenZ Teen Think Tank.Details
My wife and I watched a documentary this weekend called “Won’t You Be My Neighbor”. It chronicled the life of Fred Rogers, the pastor, actor, and puppeteer from “Mr. Rogers Neighborthood” (a PBS children’s TV show). He had a special way of connecting with children That has been legendary for years.
It made me think…”What if we applied some of his methods of communicating with children in your marketing?” A lot of marketing is based on fear and self-doubt. What would happen if we could apply some of his tactics? He made children feel…
In this episode, we will explore applying those to our marketing efforts. It may not work with every product or service, or even yours, but why not try to insert some positivity in the world?
Founder of BusinessSuccess.com and Host of the popular Business Success Cafe, Cathy Demers is not a “wanna be” when it comes to proven business success. In fact, she co-founded a company with a tiny $10K investment and turned it into a company worth over 20 million dollars!
She’s amassed over 25 years in business development, with companies such as Microsoft and IBM, she successfully took her own company public while serving as President and CEO.
Cathy is a sought-after expert and has presented keynotes and courses for organizations worldwide including the Women Presidents’ Organization, Wired Women, and Novice to Advanced Marketing Systems to name just a few.
Known for her direct, but friendly and supportive, style as well as her business savvy and her “let’s get ‘er done” approach, Cathy combines the wisdom that comes from her vast business experience with her unique talent for helping business owners get clear…stay focused…take inspired action…and get fantastic results!Details
On November 2nd, 2014, this podcast was launched. It was originally called “My Marketing Magnet” because I thought people would not get the BACOn reference about me and my book “It’s Not About You, It’s About Bacon! Relationship Marketing in A Social Media World!”. Boy, was I wrong?
Three months later, I changed it to “The Bacon Podcast” and it started to take off. I had to go through all the past episodes and re-edit them with new intros and outros, text, art and more! Now it receives thousands of downloads a month and was voted one of the top small business podcasts by Inc. Magazine!Details
Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006.
Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.Details
Every business person is on the lookout for new business. What stands between you and success is the KEY. KEY stands for “Knowledge Empowers You!”
There are really only 3 ways to grow your business…
Sell More To The Same Customers?
Sell More To New Customers?
Raise Your Prices?
People often spend a lot of time trying the latest and greatest Bright Shiny Object which are touted as the NEW wat to create business. These are often simply tactics like Facebook Live, Instagram, YouTube, Ads and more. Sometimes people will try to sell you visibility through services like Google, Yelp, Houzz, and more. But do they get you the KIND of potential client you are really looking for or just a bunch of price shoppers and tire kickers?
In this episode, we will explore how to use your BRAND to build trust and why investing yourself pays the greatest interest!Details