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Episode 768 – Best Of – Connect – Direct – Project Your Business with Michael Verret

Advertising, Branding, Business Trends, C-Suite Topics, Change Management, Creativity, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipBy Brian Basilico April 6, 2022 Leave a comment

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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

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Episode 767 – Networking Is All About Give And Take But Success Takes Giving

Accountability, Business To Business Marketing, C-Suite Topics, Change Management, Client Expectations, Content Marketing, Networking, Podcast, Referrals, Relationship Marketing, Value Proposition, WebsitesBy Brian Basilico April 4, 2022 Leave a comment

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It’s been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know…

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Episode 766 – What Is Your Business REALLY Worth? with Henry Kaskov

Accountability, Accounting, C-Suite Topics, Economy, Expert Interview, Human Capital, Intellectual Property, Legal Issues, Podcast, Process, Reporting, StrategyBy Brian Basilico March 30, 2022 Leave a comment

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Henry founded Kaskov Valuations, Inc. (KVi) with the mission of providing the right business valuation and financial consulting services to small and mid-sized businesses. Since 2008, he has gained extensive experience performing business valuations for succession and transition planning, mergers & acquisitions, estate and gift tax planning and reporting, ESOPs, marital and corporate dissolution and…

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Episode 765 – Are Your Signing Up Your Customers To The Right Channel?

Business To Business Marketing, C-Suite Topics, Client Expectations, Content Marketing, Creativity, Emotional Intelligence, Podcast, Strategy, Success, Systems, Value Proposition, WebsitesBy Brian Basilico March 28, 2022 Leave a comment

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I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she…

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Episode 764 – Hire Higher with Andrea Hoffer

Accountability, C-Suite Topics, Emotional Intelligence, Expert Interview, Human Capital, Human To Human, Interviews, Podcast, Thought Leadership, Virtual AssistantsBy Brian Basilico March 24, 2022 Leave a comment

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Andrea knows that great businesses are built on strong teams. That’s why she founded AHA! Recruiting Experts, a company dedicated to helping leaders attract and retain the best people for their companies so they can focus solely on what really matters–growing their business. Andrea is a businesswoman with over three decades of experience. She’s managed…

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Episode 763 – Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

Accountability, Business To Business Marketing, C-Suite Topics, Content Marketing, Data Management, Google Analytics, Podcast, Reporting, Sales, Strategy, Success, Systems, WebsitesBy Brian Basilico March 22, 2022 Leave a comment

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They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

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Episode 762 – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Business Trends, C-Suite Topics, Expert Interview, Growth Hacking, Intellectual Property, Niche Marketing, Podcast, Process, Sales, Social Selling, Strategy, Success, Systems, Thought Leadership, Value PropositionBy Brian Basilico March 15, 2022 Leave a comment

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Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving…

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Episode 761 – Avoid The Superman Syndrome – You Need The Justice League

Business To Business Marketing, Business Tools, C-Suite Topics, Data Management, Growth Hacking, Investing In Yourself, Mindset, Podcast, Sales, Strategy, Success, Systems, Time Management, Value Proposition, Working From HomeBy Brian Basilico March 14, 2022 Leave a comment

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In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to…

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Episode 760 – Best Of The Psychology of Intentional Social Media with Brian Kinghorn

Expert Interview, Facebook, Facebook Ads, Fake News, Human To Human, Influencer Marketing, Podcast, Psychology Of Social Media, Social Media, Social Networking, Thought LeadershipBy Brian Basilico March 8, 2022 Leave a comment

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Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

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Episode 759 – How To Land The Right Client (Hint: It’s About Connections)

Accountability, C-Suite Topics, Human Capital, Human To Human, Joint Ventures, Podcast, Purpose, Questions, Relationship Marketing, Sales, Strategy, Value Proposition, Working From HomeBy Brian Basilico March 8, 2022 Leave a comment

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I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I…

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