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Episode 844 – Reinventing Sales Teams with Rent-A-Rep with Bill Guertin

Business Trends, C-Suite Topics, Coaching, Expert Interview, Futurecasting, Human Capital, Human To Human, Podcast, Sales, Sales Funnels, Success, Thought LeadershipBy Brian Basilico January 4, 2023 Leave a comment

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Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

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Episode 843 – Marketing – Strategy vs. Plan

C-Suite Topics, Content Marketing, Email Marketing, Engagement, Giving Back, Know Your Audience, Leadership, Motivation, Networking, Philanthropy, Podcast, Relationship Marketing, Social Media, Strategy, Thought Leadership, VolunteeringBy Brian Basilico January 4, 2023 Leave a comment

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Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs.…

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Episode 842 – Best Of – The Emergence Of Tribalism In Social Media with Brian Kinghorn

Community, Content Marketing, Emotional Intelligence, Expert Interview, Fake News, Influencer Marketing, Know Your Audience, Mindset, Podcast, Psychology Of Social Media, Storytelling, Thought LeadershipBy Brian Basilico December 28, 2022 Leave a comment

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Brian E. Kinghorn, Ph.D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from…

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Episode 841 – Resolutions Vs. Reinventions

Accountability, Books, C-Suite Topics, Change Management, Human To Human, Mindset, Motivation, Networking, Podcast, Relationship Marketing, StrategyBy Brian Basilico December 27, 2022 Leave a comment

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We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year! Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by…

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Episode 840 – Will AI (Artificial Intelligence) Really Change The World Of Marketing? with Pam Didner

Artificial Intelligence, Business Trends, C-Suite Topics, Creativity, Employees, Expert Interview, Futurecasting, IT & Computing, Marketing Automation, Podcast, Productivity, Systems, Technology, Thought LeadershipBy Brian Basilico December 21, 2022 Leave a comment

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Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet…

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Episode 839 – Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Advertising, Blogging, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Human To Human, Know Your Audience, Podcast, Relationship Marketing, Social Media, StrategyBy Brian Basilico December 20, 2022 Leave a comment

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Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food.…

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Episode 838 – Work Is Not Where You Work? It’s What You Do! with Stan Phelps

Authenticity, C-Suite Topics, Employees, Engagement, Entrepreneurship, Expert Interview, Generational Influence, Human Capital, Human To Human, Mindset, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 14, 2022 Leave a comment

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Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by…

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Episode 837 – 4 Signs Your Marketing Strategy is Not For B2b Sales

Books, Buyer's Journey, C-Suite Topics, Client Expectations, Engagement, Funnels, Generating Leads, Human To Human, Know Your Audience, Networking, Podcast, Productivity, Relationship Marketing, Sales, Sales Funnels, Social Media, Strategy, Thought LeadershipBy Brian Basilico December 12, 2022 Leave a comment

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Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents! having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…

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Episode 836 – How To Maximize Your Networking In 2023 with Mike Verret

Advertising, Branding, Business Trends, C-Suite Topics, Change Management, Creativity, Expert Interview, Networking, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 8, 2022 Leave a comment

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Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13…

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Episode 835 – 5 FREE Things That You Want To Maximize in 2023

Accountability, Business Trends, C-Suite Topics, Engagement, Entrepreneurship, Human To Human, Mindset, Networking, Podcast, Productivity, Relationship Marketing, Systems, Technology, ToolsBy Brian Basilico December 6, 2022 Leave a comment

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Do you remember the good old days? Go back to before 2007 and remember what your world was like. You may have been a PC or a Mac (you surely remember those commercials). Moore’s Law is the philosophy that says “a given technology will double its power about every two years.” That makes sense if…

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