Episode 345 – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.”

As CMO of Evernote, Andrew has created an organization using this approach that delivers just the right message at just the right time through owned and earned media. Since joining Evernote, he’s driven the company past 200M registered users, more than 5B notes and double paying users; all leading to cash flow positive.

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Episode 344 – Growing Your Business With Curated Content On Evernote

One of my favorite tools that I use to organize my ideas and content is Evernote™. It’s a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more.  The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers.

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Episode 343 – The Art Of Influence On Social Media with Chris Voss

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He’s a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc.

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Episode 342 – What Does Beer and Social Media Have In Common?

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There’s a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page…

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Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur” – “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners, would-be entrepreneurs and start-ups to beat the overwhelming odds to create a successful, thriving small business model. He is also currently publishing two new business-themed magazines: CRUSHING IT Magazine and VIRTUAL COMPANY Magazine, in addition to running his home-based business.

He is also building a new B-2-B Hybrid Digital Marketing Agency, “Old Bulls Marketing”, where he will provide a vast library of tools, software apps/programs & resources to his fellow marketing partners.

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Episode 340 – What Is The Best Way To Broadcast Your Content & Who Is Listening?

What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers.  TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It’s Not…

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Episode 339 – Influencer Marketing with Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.

Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

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Episode 338 – Why Nobody Cares What You Say On Social Media Any More?

In this super-charged, hyperactive world of news and misinformation, it’s getting harder and harder to get people to pay attention to you and your messages. If people share your views they may pay attention, but information overload is having an impact on engagement on social media today! So how do you stand out above the…

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Episode 337 – Building An Online Business with Paykickstart and Mark Thompson

Mark Thompson has been online for 10 years. Starting in the offline world, Mark worked with digital agencies working with business/client marketing campaigns (SEO, PPC, Social Media, Email Marketing) honing his internet marketing chops. He was fired from his very last JOB in 2010.

He then became the Co-founder of DigitalKickstart.com and PayKickstart.com and has sold over 20 million dollars in sales.

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Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the… “With This Easy Posting Formula… You Can Make Millions!” strategy, and I have tried it over…

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