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Episode 631 – How To Adjust Your Mindset To Make Your Time More Valuable with Mark SA Smith

Accountability, Business To Business Marketing, Business Trends, Disruption, Expert Interview, Influence, Leadership, Podcast, Relationship Marketing, Reputation, Success, Thought LeadershipBy Brian Basilico December 16, 2020 Leave a comment

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Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best…

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Episode 630 – The 5 Habits You Need To Adapt For a Successful New Year

Accountability, Business Tools, C-Suite Topics, Change Management, Design, Futurecasting, Know Your Audience, Mindset, Podcast, Strategy, Success, SystemsBy Brian Basilico December 14, 2020 Leave a comment

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If you stream TV and have Netflix, then you may have seen the mini-series “The Queens Gambit”. It a story about how an orphan girl became the queen of chess in the 1960s. In the series, Beth learns to play chess and at night while lying in bed, she would play out the moves in…

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Episode 629 – Holiday Gifting In A Zoom Meeting World with Chelsea Martin

Advertising, Branding, Business To Business Marketing, C-Suite Topics, Direct Response Marketing, Disruption, Expert Interview, Human To Human, Podcast, Relationship Marketing, Specialty GiftingBy Brian Basilico December 8, 2020 Leave a comment

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Chelsea Martin is Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bak Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods…

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Episode 628 – Up On The Housetop Click, Click, Click – How a Website is like Building A House

Branding, Business Tools, Content Marketing, Copywriting, Design, Graphics, Know Your Audience, Podcast, Social Media, Strategy, Success, Systems, Web Domains, Web Hosting, WebsitesBy Brian Basilico December 7, 2020 Leave a comment

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If you have multiple parts of your business (wholesale, retail, and online), it makes sense to have multiple websites to serve each of your different audiences. I have this podcast site, one for my books (NotAboutU.com), one for my speaking business (BrianBasilico.com), one for my LinkedIn Consulting (LI4Sales.com), and others. Building each website is done…

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Episode 627 – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy

Business Tools, Business Trends, Disruption, Expert Interview, Futurecasting, Human To Human, Managing Change, Mindset, Podcast, Strategy, Thought LeadershipBy Brian Basilico December 2, 2020 Leave a comment

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Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is…

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Episode 626 – Now Is The Time to Start Marketing Your A.S.S. Off

Business To Business Marketing, Business Trends, C-Suite Topics, Customer Relationship Manager, Data Management, Internet Marketing, Managing Change, Mindset, Podcast, Relationship Marketing, Social Media, Strategy, Success, Systems, Value Proposition, VideoBy Brian Basilico November 30, 2020 Leave a comment

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People who know me know that I like acronyms. BACON is an acronym for Building Authentic Connections Online Marketing. Politics is a touchy subject, but it’s been interesting how messages have evolved over the years to maximize the medium of the day (radio, TV, social media). The one key factor has been collecting and utilizing…

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Episode 625 – The 7 Voices In Your Head That May Be Holding You Back with Bill Guertin

Accountability, Coaching, Expert Interview, Human To Human, Investing In Yourself, Leadership, Managing Change, Podcast, SalesBy Brian Basilico November 25, 2020 Leave a comment

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Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked…

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Episode 624 – What Business Are You REALLY In? Are You Thankful?

Accountability, Business Trends, C-Suite Topics, Customer Service, Human Capital, Human To Human, Influencer Marketing, Podcast, Strategy, Value PropositionBy Brian Basilico November 23, 2020 Leave a comment

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In 1970, John Lennon released a son “Instant Karma”. In our ‘want it now’ world I am here to tell you that it’s not how this works. Sometimes, you can do all the right things but still, suffer. I have a friend (Alma Harrell) whom when you would ask how she was, always said, “Too…

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Episode 623 – How To Adapt – Cope – Flex In Uncertain And Challenging Buisness Times with Rick Lochner

Change Management, Disruption, Expert Interview, Futurecasting, Managing Change, Sales, Thought LeadershipBy Brian Basilico November 17, 2020 Leave a comment

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Rick Lochner is the President of RPC Leadership Associates, Inc. where he helps Business Owners Make Leadership a Way of Life. A Certified Veteran-Owned Business, he helps clients align their businesses to enjoy sustainable success on their terms. Rick is a graduate of the United States Military Academy at West Point and has over 30…

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Episode 622 – Why It’s Important To Make A Case With A Case Study?

Branding, Business To Business Marketing, Business Trends, C-Suite Topics, Case Studies, Content Marketing, Copywriting, Entrepreneurship, Generating Leads, Podcast, Sales, Strategy, Systems, Value PropositionBy Brian Basilico November 16, 2020 Leave a comment

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Although it started out as a graphic, what I found myself doing was making a case for Case Studies. Case Studies are often conflated with White Papers. A white paper talks about the implementation of a solution, while a case study provides actual examples of how a solution fixes a problem. A Case Study is…

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